Marketing Manager (Residential Developments) Job at Profile Personnel

Job Description

• Driving growth and customer engagement within the residential property market requires strategic leadership and a keen understanding of market dynamics. Our client, a prominent player in real estate and advertising, is seeking a seasoned Marketing Manager to elevate their marketing initiatives, foster strong industry relationships, and deliver measurable sales outcomes.

Where You'll Make an Impact:

• Develop and execute comprehensive marketing strategies for residential developments that align with business goals.
• Lead the planning and management of launch campaigns for new projects, ensuring maximum market visibility and engagement.
• Coordinate multi-channel marketing activities, including digital, social media, print, outdoor advertising, and on-site events.
• Oversee marketing performance metrics, optimise campaigns for lead generation, and enhance conversion rates.
• Manage marketing budgets to ensure cost-effective delivery of campaigns.
• Create compelling marketing collateral such as brochures, advertisements, presentations, and promotional content.
• Maintain brand consistency across all channels and developments.
• Lead digital marketing efforts, including campaign management across Google Ads, social media platforms, and website content oversight.
• Cultivate and strengthen relationships with estate agents, agencies, and sales partners to facilitate strategic collaborations.
• Gather and analyse feedback from sales agents on customer demographics and market trends, translating insights into targeted initiatives.
• Support agents with marketing materials, training, and project launch presentations.
• Drive lead generation campaigns, monitor source effectiveness, and improve sales funnel performance.
• Prepare detailed reports on campaign results, lead quality, and market intelligence to inform strategic decisions.

Requirements:

• 5 to 7 years of marketing experience in real estate or advertising industries.
• Proven track record in campaign management, digital marketing, and lead generation.
• Strong analytical skills with the ability to interpret data and optimise campaigns.
• Excellent relationship-building and communication skills.
• Proficiency in marketing strategy development and content creation.

Nice to Have:

• Experience working closely with sales teams and agents.
• Knowledge of the Western Cape property market.