Senior Marketing Manager Job at RPO Recruitment

Job Description

• A leading healthcare company is looking for an experienced Senior Marketing Manager with a strong background in strategic marketing, brand development, and campaign execution within a healthcare environment.
• The successful candidate will be responsible for driving marketing initiatives, enhancing brand presence, and leading a high-performing team to achieve business objectives.

Responsibilities:

• Develop and implement comprehensive marketing and promotional strategies
• Lead and manage marketing campaigns across digital and traditional platforms
• Conduct market research and competitor analysis to inform strategy
• Build and maintain customer research databases
• Analyse campaign data to identify target markets and optimise performance
• Strengthen and manage overall brand identity and positioning
• Plan and coordinate marketing events and social initiatives
• Monitor, evaluate, and report on campaign effectiveness
• Provide strategic marketing insights to senior management
• Collaborate with internal departments to align marketing with business goals
• Track project performance and continuously improve marketing initiatives

Requirements:

• Bachelor’s Degree or equivalent in Marketing, Communications, Business Administration, or related field
• Minimum 5 years’ managerial experience within a healthcare environment
• At least 5 years’ experience in a senior marketing role
• Strong digital marketing and web analytics expertise
• Experience with CRM systems and marketing software
• Excellent leadership, communication, and strategic thinking skills

Closing Date 22 June 2026