Marketing Innovation and Brand Engagement Specialist Job at Talented Recruitment Specialists

• Are you a creative marketer who’s always ahead of the latest trends? Do you love turning bold ideas into engaging campaigns and content that gets people talking?
• Our client is looking for a Marketing Innovation & Brand Engagement Specialist to join their dynamic team in Umdloti.

Duties and Responsibilities: 
Brand & Social Media:

• Develop and execute engaging social media strategies.
• Create compelling content across Facebook, Instagram, TikTok, LinkedIn and emerging platforms.
• Capture and edit high-quality photos and videos for marketing campaigns.
• Grow our online presence and increase engagement.
• Monitor trends, algorithms and digital marketing developments.
• Analyse campaign performance and recommend improvements.

Marketing & Special Projects:

• Plan and coordinate marketing campaigns from concept to execution.
• Lead exciting special projects that enhance the brand.
• Assist with product launches, promotions and company events.
• Identify new marketing opportunities and innovative ways to reach customers.
• Collaborate with suppliers, branches and management to deliver successful campaigns.
• Help maintain brand consistency across all marketing material.

Creative Content:

• Write engaging copy for advertisements, promotions and social media.
• Design eye-catching graphics using Canva or Adobe Creative Suite.
• Produce reels, videos and behind-the-scenes content.
• Tell the comapny story in a way that connects with our audience.

Requirements:

• Qualification in Marketing, Communications, Digital Marketing or related field.
• Minimum 2 years' experience in social media management or digital marketing.
• Experience with Canva, Adobe Creative Suite, CapCut or similar creative platforms.
• Strong photography and videography skills.
• Excellent written and verbal communication skills.
• Trend spotting.
• Valid driver's licence (advantageous).
• Highly creative and full of fresh ideas.
• Passionate about branding and digital marketing.
• Up to date with social media trends and emerging technologies.
• Confident behind both the camera and the computer.
• Energetic, enthusiastic and self-motivated.

Experience in the following will be an advantage:

• Meta Business Suite
• Google Analytics
• Paid social media advertising
• Paid social media advertising (Meta Ads is a bonus).
• AI tools for marketing (ChatGPT, Canva AI, CapCut AI, etc.).
• Event planning and brand activations.
• SEO and website content