Head of Sportsbook Analytics (SunBet) (Sandton) needed at Sun International

Description

• The Head of Sportsbook Analytics is responsible for leading the end-to-end analytics function for the sportsbook division, driving both commercial performance and player insights to optimise revenue, engagement and product outcomes.
• This role oversees the collection, analysis and interpretation of data across all sportsbook operations, including betting trends, player behaviour, odds performance and promotional effectiveness.
• By developing predictive models, dashboards and actionable insights, the Head of Analytics enables data-driven decision-making across product, marketing, risk and operations teams, ensuring that the sportsbook division maximises profitability, enhances the player experience and maintains compliance with regulatory and responsible gambling requirements.
• Develop and execute the analytics strategy specific to sports betting, including odds optimisation, market analysis and product performance
• Provide actionable insights to optimise betting margins, customer engagement and retention
• Partner with the Head of Sportsbook to provide actionable insights that drive commercial performance, including revenue growth, margin optimisation and customer engagement
• Support pricing, promotions, and portfolio management with robust analytics
• Develop dashboards, KPIs, and reports that track sportsbook performance and highlight opportunities for growth
• Lead initiatives to leverage data for risk management, fraud detection and responsible gambling practices
• Lead the development of predictive models for odds setting, in-play betting, player lifetime value, churn prediction, product performance etc and cross-sell/up-sell opportunities
• Analyse player behaviour patterns, betting trends and market dynamics to inform product development and marketing strategies
• Monitor key performance indicators, including betting volume, odds accuracy, revenue and customer engagement
• Work closely with product, risk, marketing and operations teams to align analytics with business goals
• Evaluate ROI of campaigns, promotions and product changes, providing clear recommendations
• Ensure analytics processes comply with regulatory standards and responsible gambling frameworks
• Maintain data integrity, accuracy and security across all betting analytics initiatives

Requirements

• B Degree in Statistics, Mathematics, Data Science, Economics, Computer Science or related quantitative field
• Data/analytics certifications; SAS, CAP, Python, R advantageous
• 7+ years’ relevant experience in analytics, data science or related field
• Demonstrable experience in predictive modelling, customer segmentation, LTV modelling, churn prediction and revenue optimisation
• Strong experience with SQL, Python, R, and BI tools such as Tableau, Power BI
• Experience building data pipelines, dashboards, and KPI tracking systems to support commercial decision-making