Website Experience Specialist (B2B) needed at Flight Centre Travel Group

• This role is all about creating seamless, engaging, and conversion-focused online experiences. You’ll work closely with digital, UX, content, and analytics teams to ensure our sites are consistent, measurable, high-performing, and always on-brand.

Your Purpose

• You’ll be a key player in driving global website changes, implementing technical updates, and supporting optimisation initiatives that improve performance and user journeys. From managing CMS workflows to supporting testing, analytics, and stakeholder projects, you’ll make sure our websites deliver against global growth goals.

What you’ll be doing

• Execute and manage global website changes across 26+ brand and regional sites
• Work with local and global teams to ensure localisation, regulatory compliance, and brand consistency
• Partner with developers and platform owners to implement global enhancements and new features
• Manage CMS content, templates, modules, and workflows (Drupal, Adobe Experience Manager, Sitecore, or similar)
• Support user acceptance testing, bug tracking, and post-deployment QA processes
• Use tools like GA4, Hotjar, SEMrush, and Screaming Frog to analyse performance and identify optimisation opportunities
• Contribute to global digital strategy initiatives, including new site launches and redesign projects
• Maintain governance, accessibility (WCAG), and content quality standards across all sites

What we’re looking for

• 3–5 years’ experience in website management, digital content operations, or CMS administration in a multi-brand or global environment
• Proven ability with modern CMS platforms (Drupal, AEM, Sitecore, or similar)
• Strong understanding of SEO, UX best practices, and accessibility standards
• Experience managing and implementing changes across multiple markets/domains
• Basic HTML/CSS knowledge and strong digital analytics experience (GA4 and other web tools)
• Excellent stakeholder management, communication, and collaboration skills across global teams
• Detail-oriented, process-driven, and comfortable managing multiple priorities at once

Qualifications

• Minimum bachelor’s degree in business, Digital Marketing, or Technology-related field
• Certification in relevant tools such as Google Analytics or Google Tag Manager is highly regarded