Job title : Sr. Specialist – Brand Management
Job Location : KwaZulu-Natal, Durban
Deadline : October 17, 2024
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KEY RESPONSIBILITIES:
- Develop and implement Defy’s brand strategies to increase brand equity and market share. Align the brand message with business goals and consumer needs.
- Lead the creation and execution of multi-channel marketing campaigns, from product launches to seasonal promotions, ensuring consistency in brand messaging.
- Conduct market research and analyze consumer behaviour to identify trends and opportunities. Use insights to shape branding initiatives and product positioning.
- Work with Product Management teams to define product positioning and messaging, ensuring alignment with brand values and market trends. Support product launches with strong marketing strategies.
- Manage partnerships and sponsorships to enhance brand visibility and credibility, including collaborations with influencers, media, and other strategic partners.
- Monitor and analyse brand performance through key metrics such as sales, brand equity scores, and customer feedback. Adjust strategies as needed to achieve business objectives.
- Manage the brand’s marketing budget, ensuring that all initiatives are cost-effective and deliver measurable ROI.
- Work closely with Sales, Product Development, and Design Teams to ensure seamless execution of brand initiatives.
- Support Defy’s commitment to sustainability by incorporating green practices into brand strategies, promoting eco-friendly product features, and leading initiatives that highlight Defy’s innovation in this area.
MINIMUM REQUIREMENTS:
- Bachelor’s degree in Marketing, Communications, or a related field
- 2-4 years of experience in a Brand or Marketing-related role, preferably within the home appliances or consumer electronics sectors
- Strong analytical skills with experience in analysing market research and data-driven decision-making
- Exceptional communication and presentation skills
- Experience in digital marketing, content creation, and social media management
- Ability to work collaboratively across departments and with external stakeholders
- Leadership skills with experience managing cross-functional teams
- Knowledge of sustainability practices and green marketing (advantageous)
How to Apply for this Offer
Interested and Qualified candidates should Click here to Apply Now
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