4 weeks ago
Job title : eCommerce Analyst – Head Office
Job Location : Gauteng, Johannesburg
Deadline : October 23, 2024
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Minimum Requirements…
Essential:
- Grade 12 –Senior Certificate and B-Degree in Marketing/Analytics
- Minimum of 2 – 5 years’ experience
- Advanced skills with all Microsoft Office Software for the creation of management reports, Social Media Skills, Google analytics and GoogleTag Manager
Advantageous:
- Relevant Computer Science Certificate
Job Specification…
Web Analytics:
- To develop analytics strategy and strategies to collect data from website
- Ensure consistent tracking, analysis and reporting of core website KPIs in various weekly and monthly Dashboards.
- Analyse and report on customer engagement with the Dis-Chem online platform.
- Provide input to the online process for continual improvements based on collected analytic data.
- Provide recommendations on how to maximize revenue from the business website and app via product positioning and design elements.
- Analyze and interpret e-commerce sales and performance records.
- Conduct site updates to ensure error free and timely product launches.
- To perform analysis of internal search and search effectiveness and conversation rate of products bought.
- Test website efficiency for internet connection to check if it is fast and efficiency
Social Media and Digital Marketing
- Ensure site catalogues are maintained and upload end-to-end product details across sites.
- Implement cross selling techniques and improve customers buying experience by displaying breadth of Dis-chem product catalogue.
- Identify similar products by bundling related products and adding visual aids.
- Evaluate marketing campaigns by coordinating the development of analytics to enhance campaign performance and driving awareness
- To use various media platforms such as social media, search engines and email campaigns to attract and facilitate purchases online
- Conduct analysis on all social media platforms and search engine platforms and advice on campaigns to increase sales
Reporting
- Create standard reports and dashboards in support of the e-commerce strategy.
- Create reports on data gathered from web analytics and statistics.
- Report on identified customer experience gaps, product performance and recommend improvements
- To conduct A/B Testing (Split testing) and recommend best marketing method to management.
- Generate ad hoc reporting for Sales, Marketing, Pricing, Business Planning and Product Management
Project Management
- Participate in e-commerce projects to identify new measures to be implemented.
- Ensure that online and digital marketing revenue meet targets.
- Ensure all projects are complete on time and are in line with the projected budget.
Stakeholder Management
- Ensure effective communication with internal and external stakeholders
- Timeously communicate the status of each project with relevant stakeholders
General:
- Adhere to Dis-Chem Policies and Standard Operating Procedures.
- Adhere to Health and Safety rules and regulations.
How to Apply for this Offer
Interested and Qualified candidates should Click here to Apply Now
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