2 weeks ago
Job title : AMET Senior Brand Manager , Oral and FEM Care
Job Location : Western Cape, Cape Town
Deadline : October 24, 2024
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Major Duties & Responsibilities
Brand Strategy Implementation and Execution Planning
- Responsible to support in year NTS & share targets and shape the Y2-Y3 plans
- Partners with senior management, lead-markets and cross functional teams in creating a robust End to End plans
- Supports business reviews with the markets identifying new opportunities and the need to revise plans if necessary.
- Monitors market, brand performance, competitors, trends and consumer insights. Ensure a deep understanding of the key drivers behind share and sales performance to inform marketing strategies and tactics.
- Supports the 3YOP Plan for Oral and Fem Care.
- Works closely with EMEA squads to echo the needs of the cluster in regard to pipeline development, NPDs, NPIs, commercial innovations, assets / content /claims development for the cluster
- Shapes & implements the E2E portfolio management, pricing, promotion and communication strategy across the cluster.
Deploying regional/global communication strategy
- Supports the communication planning for the cluster (comms priorities, calendar, media strategy).
- Provides input to regional and global teams for all content development needs and requirements.
- Adapts or transcreates regional/global campaigns, partnering with agency to amplify these campaigns across the cluster.
- Acts as brand equity guardian for the cluster, ensuring consistency across all markets.
- Collaborates with local Brand Activation teams and healthcare professional teams
Deploying new products (portfolio extensions, brand expansion to new markets)
- Based on local market knowledge, provides cluster inputs to regional/global team, from trade to regulatory requirements, for the development of future innovations.
- Assess potential of new products and develops business case.
- Leverages regional/global launch toolkit and adapts to the cluster reality, in partnership with other functions.
What We Are Looking For
Required Qualifications
- Bachelor’s degree in marketing, business administration, or a related field.
- A minimum of 8 years of experience in Marketing, with progressive leadership roles and a strong track record of business results.
- Strong experience in FMCG brand management is required.
- Ability to think strategically and creatively, and to develop innovative solutions to complex problems.
- Strong analytical skills, with the ability to interpret and use data to drive decision-making.
- Experience in both brand strategy and market execution.
- Excellent communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders.
- Experience in developing regional (multi-country) plans.
- Proven track record of developing and executing successful marketing strategies and programs.
- Strong leadership and team management skills.
- Fluent or Native English is required.
- Travel up to 20% may be required.
Desired Qualifications
- Master’s or MBA is a plus.
- Experience working in a matrix organization is a plus.
- Experience on both regional and local roles is preferred.
- Experience working on personal care is preferred.
- Personal Care market knowledge of Middle East and/or Africa is a plus.
How to Apply for this Offer
Interested and Qualified candidates should Click here to Apply Now
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