Job title : Social Media Manager – HQ Bryanston
Job Location : Gauteng,
Deadline : November 04, 2024
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Key roles and responsibilities:
- Consistently drive and champion the craft and quality of social media to drive earned media through the development of compelling content
- Manage the day-to-day messaging, monitoring, and moderation of assigned social media channels
- Ensure content is posted timeously across social media platforms
- Ensure complaints are managed efficiently, professionally and timeously and that negative sentiment is closely monitored
- Drive engagement and conversations with the community that are conversationally-led, relevant and ‘real-time
- Identifying tactical and relevant opportunities to engage with the community through daily, weekly and/or campaign war Rooms
- Being the gate keeper of ensuring that content follows internal brilliant basics, media principles and is compliant to legal guidelines
- Inter-agency relationship building and management
- Maintain the highest editorial standards for all copy and ensure that it conforms to the evolving brand voice within the social playbook
- As a brand custodian for the respective brands you work on, proactively review and advise what content produced throughout the year is high quality and aligned to brand playbooks
- Input into campaign ideas and creative brainstorming sessions
- Working closely with the Trends and Insights team to drive positive sentiment and optimize on content opportunities
- Assisting in compiling weekly social media platform reports with conversation and community trends and campaign reports in conjunction with the Data and Insights team
- Track performance of social media campaigns, content, and overall health of the assigned social handles with regular reporting inputs to the data and insights team
- Be the point-of-contact in all crisis response – following the playbook guidelines for escalation procedures and crisis management workflows
- Assist with compiling crisis reports timeously while measuring and reporting on the reach, influencers, conversation topic drivers and level or reputational threat to the brand
- Finding new ways to communicate, identify new content opportunities and ways to repurpose /create content
- Exploring new angles and tactics for your content approach
- Collaborating with creative teams to craft content that best answers social media content briefs
Key attributes and competencies:
- Clear understanding of trend-hunting and proactive community management ORM and social media crisis management experience
- Content performance insights
- Social Media best practices
- Brand tone development and implementation
- Client relationship building
- Live event coverage
Minimum requirements:
- Matric
- Higher Certificate/Diploma) or relevant tertiary qualifications / certifications 5 + years in social media management
- Experience developing social media content plans
How to Apply for this Offer
Interested and Qualified candidates should Click here to Apply Now
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