Senior Digital Media Buyer – Durban needed at Hollywoodbets

With Hollywoodbets You Will:

• Innovate and create as part of a like-minded, authentic team eager to achieve goals.
• Embrace challenges and the thrill of working in a vibrant and fast-paced industry.
• Grow with our development plans and culture that allows you to further your career.

You Bring:

• A minimum of 2-3 years of experience in Digital Media Buying and Digital Marketing
• At least 2-3 years of experience in a management role

A Bonus To Have:

• A degree in marketing, digital technologies or relevant field

What You’ll Do For The Brand:

Senior Digital Media Buyer Duties:

• Responsible for developing, deploying and optimizing paid media campaigns across multiple digital platforms such as display etc. with high conversion rates and maximized profitability for acquisition and awareness.
• Use performance metrics (CPA, CPM) to revise campaigns for strategy and optimization.
• Proactively and effectively optimize media buys utilizing KPI metrics and internal data to ensure campaign profitability focused around CPAs, conversion rates and retention.
• Analyze campaign data, develop and deploy tactics and strategies to continuously scale spend and improve conversion performance and efficiencies.
• Negotiate pricing and terms for advertising purchases considering business requirements, media availability, media specifications and budgets.
• Identify, research, evaluate media market trends, media supply availability, new markets and competitive activity. Capitalize on untapped opportunities such as niche sites and networks highly relevant to our products that might otherwise be overlooked.
• Collaborate/coordinate with cross-functional teams including content, creative and development to craft new advertising campaigns.
• Effectively manage positive and productive relationships with online publishers and vendors.
• Lead and mentor Junior Digital Media Buyers.
• Managing a team for success.
• Ensure targets are achieved and manage, analyze and optimize campaigns to achieve and exceed KPI’s
• Ensure that accounts are optimized according to targets – leads generated vs. operational requirements.
• Provide ad-hoc, weekly and monthly reports to all internal parties based on performance per product and per campaign.
• Ensure continuous communication and meetings exist between all internal stakeholders to ensure target requirements are met.
• Research competitors and provide suggestions for improvement
• Book digital media across websites, app’s and suitable ad networks
• Optimise advertising campaigns based off performance.
• Update necessary campaign budgets upon review.
• Report to management and key stakeholders on the performance of campaigns.
• Work together with the compliance team to get digital campaign agreements in place.
• Campaign performance monitoring and reporting on a weekly basis.
• Assist with running of campaigns on self-service programmatic platforms.
• Join in campaign performance meetings to build direct relationships with external service providers.
• Identify and implement new potential digital external opportunities.
• Ensure contracts are renewed accordingly.
• Ensure payment for campaigns are submitted timeously are actioned and admin tasks executed.
• Implement strategies to ensure acquisition of clients.

People

• Clear communicator.
• Ready to be accountable.
• Have a keen eye for detail.
• Proven multi-tasking record.
• Stress-tolerant and great at shifting priorities as demands change.
• Analytical thinker
• Comply with company policy and values.
• A team player with exceptional organizational and technical skills.
• Excellent time management skills and the ability to cope with many projects at any given time.
• Open-minded and willing to make changes swiftly.
• High attention to detail.
• Possess the confidence to explain and sell ideas to colleagues.
• Strong personality.
• Enthusiastic and a passion for what you do.
• Natural leadership ability with proven track record.

Compliance, Risk, and Quality

• Compliance with company policies and procedures.
• Ensure insertion orders are reviewed and signed off on
• Ensure contractual T’s & C’s are reviewed and approved
• Ensure budgets are implemented across campaigns accordingly
• Ensure artwork for time sensitive competitions or promotions are posted and removed on time
• Ensure reporting is accurate and legible
• Ensure logical saving of all contract, artwork roll outs, campaigns, approvals etc.

Growth and New Markets/Products

• Maintains technical knowledge as well as builds new relationships by attending workshops and seminars.
• Keep abreast with competitor activity, market innovation, market trends, and customer trends.
• Ensure measures are put in place and steps are taken to achieve the short term, medium term, and long-term goals.
• Product innovation, new service offerings to customers.
• Source new customers.

What You’ll Bring To The Team:

• Ability to collate and report on information.
• Have the ability to successfully promote the brand and products through digital communication
• Demonstrate the ability to consistently deliver required business results.
• Demonstrate the ability to stay attuned to the needs of the market and
• Ability to develop and implement marketing strategies