Marketing Consultant needed at Discovery Limited

Key Purpose

• The Marketing Consultant is a member of a high-performance marketing team that builds the Discovery Life brand, and partners with the Discovery Life business to implement marketing solutions to meet the Life’s business objectives.
• The Marketing Consultant will be responsible for running projects, using marketing and digital best practice and leveraging internal and agency relationships, to deliver marketing and digital campaigns within budget. In addition, the Marketing Consultant will provide support on a range of marketing and digital projects and integrated marketing campaigns and provide specialist marketing advice to stakeholders.

Areas of responsibility may include but not limited to:

• Being creative – Solve business needs, create integrated, best practice and creative solutions that are in line with the Discovery marketing model – and are consistent across all brands, businesses, and communities, and ensuring that consistent, relevant messages are being given.
• Working across teams – Collaborate closely with key stakeholders, including senior businesspeople and cross-departmental teams, to help achieve company and business unit objectives.
• Building relationships – Responsible for building and maintaining relationships with key businesspeople, both at a strategic and operational level.
• Contributing to the creation of intuitive, informative user journeys across all digital platforms that allow for easy navigation and enhance the Discovery Life brand experience.
• Working closely with the Discovery Life teams to ensure consistent, client centric experience.
• Creating and updating relevant communication collaterals (app screens, social media, website etc.)
• Converting technical information into audience appropriate communication

Required Skills and Experience

• Deep knowledge of the insurance industry, an understanding of its revenue and profit drivers, working knowledge of how businesses, distribution channels and marketing can use data to drive value.
• Proven experience in product ownership or management of data platforms/solutions.
• An understanding (and willingness to deepen understanding) of business concepts.
• Demonstrated leadership experience in managing technical teams.
• Experience in stakeholder management across different organisational levels.
• Strong analytical and problem-solving skills.
• Ability to translate complex technical concepts into business value propositions.
• Experience with agile methodologies and practices.

Core Competencies

Knowledge

• All relevant promotional channels
• Agency process and relationships
• Critical elements of successful digital communication
• Knowledge of website management best practice
• Production processes (advertising, media and print), including timelines and costing.

Skills

• Communicate well in English – with strong writing and verbal communication skills
• Digital platform writing, content creation and briefing skills
• Digital marketing skills including web analytics, social media and email marketing
• Basic understanding of mobile user stories, journeys and design
• Exceptional attention to detail
• Above average ability to multi-task on multiple projects without compromising deliverables or stakeholder relationships
• Time and project management skills
• Ability to convert technical information to audience appropriate communication
• Influence and persuasion skills aligned to project deliverables
• Ability to work well in within the brand team as well as across cross-functional teams
• Ability to structure, present and sell new ideas

Attributes

• Curious
• Motivated
• Detail orientated
• Customer focused
• Work well under pressure
• Team player
• Results driven
• Reliability
• Empathetic

Education and Experience

Qualifications

• Minimum 3-year undergraduate degree or diploma (BA or B.Com in Marketing or Communications) 

Experience

• Minimum 2 years’ experience in Marketing
• Experience in content marketing, rewards programmes, digital channels and client engagement would be advantageous.
• Basic digital marketing experience