Head of Paid Media needed at Salt South Africa

Duties and Responsibilities:

• Manage the Paid Media Team: Oversee and develop the in-house team responsible for paid media strategies and execution.
• Budget Management: Handle a multi-million Rand paid media budget, ensuring optimal allocation and ROI across various campaigns.
• Campaign Strategy Development: Create comprehensive paid media strategies aligned with overall marketing objectives.
• Performance Optimization: Continuously analyze and optimize paid advertising channels to improve performance metrics.
• Reporting and Analysis: Generate detailed reports on campaign performance, providing insights to internal and external stakeholders.
• Cross-Channel Coordination: Collaborate with other marketing teams to ensure cohesive messaging across all paid media platforms.
• Market Research: Conduct market analysis to identify trends and opportunities for paid media initiatives.
• Vendor Management: Manage relationships with external agencies and vendors involved in paid media campaigns.
• Compliance and Best Practices: Ensure all campaigns adhere to industry standards and best practices in digital marketing.
• Training and Development: Mentor team members and provide training on the latest tools, technologies, and strategies in paid media.

Requirements:

• Relevant tertiary education
• 7+ years of experience in managing paid media campaigns across various platforms
• E-Commerce OR Digital Agency experience
• Proven track record of running high-performance paid media campaigns