On Premise Graduate Trainee needed at Red Bull

Job Description

• The 2026 Graduate Sales Program is designed to accelerate learning through two complementary focus areas – Digital & Physical POS.
• The Graduate will gain hands-on experience supporting Red Bull’s On Premise Trade Marketing and Insights teams, developing POS tools and reporting systems that enhance visibility, drive execution quality, and strengthen customer partnerships across channels.
• By the end of the 18-month program, the Graduate will have developed a strong understanding of the intersection between creativity, commercial insight, and execution excellence.

RESPONSIBILITIES

• Areas that play to your strengths
• All the responsibilities we’ll trust you with:

POS Tool Management

• Support the development of activation plans and toolkits that drive Red Bull’s visibility and volume in trade, ensuring the brand “Looks Like #1” across all On Premise segments (Bars, Clubs, HORECA, QSR, Catering etc.).
• Develop and optimize Red Bull’s digital and physical POS suite to elevate visibility and brand consistency.
• Manage local POS requests and monitor stock, placement, and compliance across key accounts.
• Collaborate with agencies and suppliers to deliver premium, brand-aligned POS materials and monitor in-trade execution quality in partnership with regional field teams.

Trade Marketing Support

• Assist in rolling out trade marketing initiatives and POS campaigns, adapting HQ toolkits for local markets and ensuring execution consistency.
• Collaborate with regional teams to ensure effective use of POS at events, outlets, and customer promotions.
• Help communicate trade marketing strategies and tools to field and sales teams, supporting alignment between marketing, sales, and operations.
• Support the planning and execution of On Premise activations and trade programs to secure new business and drive demand within existing accounts.

Innovation & Continuous Improvement

• Identify opportunities to integrate digital touchpoints into Red Bull’s POS ecosystem.
• Gather feedback from outlets and regional teams on POS effectiveness, stock usage, and visual impact.
• Contribute to ongoing improvements through reporting, insights, and trend tracking to strengthen execution standards.
• Collaborate with HQ and local teams to develop creative, insight-driven POS concepts that respond to On Premise trends.

EXPERIENCE

Your areas of knowledge and expertise that matter most for this role:

• Tertiary Qualification – Commercial, marketing, or similar degree
• Working on own initiative; “hands-on” mentality.
• Entrepreneurial and solution-oriented mindset.
• Knowledge or experience in On Premise marketing and trade environments.
• Ability to connect creative POS ideas with commercial impact.
• Strong analytical, coordination, and presentation skills.
• Computer Skills: Excel & PowerPoint literate.
• Excellent communication and interpersonal skills for agency and customer interaction.
• Commercial awareness desirable.
• Passion for Red Bull’s brand, values, and culture.
• Personal Traits: Will-to-Win, Credible, Analytical, Resilient, Enthusiastic, Respectful, Energetic, Resourceful, Confident, Team Player, Innovative, Self-motivated.