Marketing and Communications Executive (TG 16) needed at Durban ICC

QUALIFICATIONS, EXPERIENCE & COMPETENCIES

Minimum Qualifications

• Bachelor’s Degree in Marketing and Communication
• Honours Degree in Marketing and Communications would be advantageous
• Minimum of five (05) to ten (10) years’ experience in the related field
• Five (05) of these years’ should be at Management level. 

Competencies

• Experience in Marketing campaigns for medium to large organizations
• Sound knowledge on social media campaigns, press release campaigns and media relations
• Successful implementation of Marketing strategies
• Report writing skills for Board meetings
• Integrity
• Analysis and problem solving
• Judgement & decision making
• Information seeking/gathering
• Ability to work under pressure
• Planning, organising and prioritising
• Detail & quality focused
• Excellent communication skills 

KEY PERFORMANCE / MAIN ACTIVITIES OF THIS ROLE

• Ensure management of strategic and operational plans of the Marketing and Communications unit are in place;
• Maximise economic development and job creation by attracting and securing national and international events to benefits the city of Durban and South Africa at large;
• Ensure that Durban ICC’s contribution is maximized towards the National Gross Domestic Product (GDP);
• Maintain Durban ICC’s financial sustainability by implementing the Marketing and Communications strategy to maximise revenue against set annual target;
• Conduct research and evaluate current market trends and concepts associated with the conferencing industry;
• Identify new opportunities for the development of partnerships and evaluate reports on current practices, and feasibility to sustain partnerships;
• Develop and implement policies, business processes and standard operating procedures for the business unit;
• Manage the department’s expenditure within the allocated budget;
• Map out short to medium term plans for the department in conjunction with the Sales business unit;
• Ensure occupancy levels are optimised for Durban ICC, Arena and Exhibition Centre;
• Oversee the national and international schedule to maintain the travel expenditure within the approved budget;
• Draft editorial content for industry publications;
• Draft and distribute press releases as required;
• Represent Durban ICC at various national and international trade shows;
• Identify critical alliances for new business opportunities;
• Develop strong relationships with media to secure positive editorial opportunities for Durban ICC;
• Manage Durban ICC’s Environmental, Social and Governance programmes and liaise with beneficiaries and requestors of support;
• Prepare quarterly and annual reports for the Board and other stakeholders pertaining to social, environmental, and governance activities;
• Evaluate and authorize the appropriate use of ICC’s trademarks, brands, sub brands, logos and slogans on all printed and digital collateral;
• Act as Durban ICC’s spokesperson to provide accurate and informative content via media interviews.