Manager Communications needed at Services Seta

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Job title : Manager Communications

Job Location : Gauteng, Johannesburg

Deadline : November 29, 2024

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Description

PR Strategy Development and Management

  • Develop and execute comprehensive PR strategies that align with the organisation’s objectives and improve public perception
  • Lead content strategy development to maintain brand consistency across channels
  • Implement metrics to track the effectiveness of PR strategies and assess their value
  • Plan and oversee communication material development
  • Adhere to communications policies and procedures
  • Direct communication initiatives for Board programmes
  • Implement recommendations from media analysis reports

Content Creation and Editorial Oversight

  • Oversee all communication to align with brand guidelines and PR objectives
  • Drive continuous improvement in communication processes to enhance quality and efficiency
  • Research, write, edit and update content across platforms (print, digital, and internal communication)
  • Provide copy writing and proofreading services to project a professional image and maintain consistent tone across all organisational communications

Media Relations and Crisis Management

  • Build and nurture strong relationships with key media contacts, identifying opportunities for positive coverage
  • Develop and maintain a media contact database, tracking engagement and media reach
  • Prepare and distribute press releases, media kits, and briefing materials for media interactions
  • Coordinate media interviews, preparing spokespeople with key messages and talking points
  • Monitor media coverage daily, identifying risks or trends that may impact the organisation
  • Conduct regular publicity risk assessments, identifying areas where negative press could arise
  • Develop crisis management strategies, including rapid response plans and internal communication protocols
  • Coordinate with internal teams to gather accurate information during crises, ensuring timely, transparent, and accurate media responses
  • Draft crisis communication statements and talking points, adapting messaging for different stakeholders
  • Conduct post-crisis evaluations to analyse responses and implement improvements

Content Optimisation for SEO and User Engagement

  • Develop and implement a content optimisation strategy to enhance SEO across all digital platforms, ensuring alignment with audience engagement goals
  • Conduct regular SEO audits of digital content to identify areas for improvement in search rankings, including keyword analysis and content updates
  • Manage the integration of SEO best practices into content creation workflows, providing guidelines and training to the content team
  • Analyse user engagement metrics (e.g., page views, click-through rates, and time on page) and adapt content strategies based on insights
  • Establish internal communication channels, including plasma screens, desk planners, and calendars, to deliver timely updates and key information across the organisation
  • Oversee the design and content updates for internal communication tools, ensuring they are visually engaging and informative
  • Collaborate with digital and analytics teams to implement A/B testing and optimise content formats for maximum user interaction
  • Review and assess new digital tools and platforms for content distribution to enhance visibility and engagement
  • Provide regular performance reports on SEO and engagement metrics, sharing insights and recommendations with senior management to inform decision-making
  • Lead initiatives to enhance cross-platform user experiences, ensuring seamless integration between digital and physical communication channels for consistent messaging

Team Leadership and Development

  • Establish clear performance objectives and indicators for each team member, aligning them with organisational goals and PR strategies
  • Conduct regular one-on-one meetings and team check-ins to discuss progress, address challenges and provide constructive feedback
  • Develop individual development plans, offering targeted professional development opportunities through training, workshops and conferences
  • Implement a coaching programme within the team to foster skill-sharing, collaboration and knowledge transfer
  • Conduct performance reviews, setting measurable goals and providing actionable feedback to drive continuous improvement
  • Promote accountability and ownership by assigning team members specific projects with clear timelines and deliverables
  • Monitor workload distribution to prevent burnout, reallocating tasks or adjusting priorities as necessary
  • Recognise and celebrate achievements, both individual and team, to motivate and retain high-performing employees
  • Stay updated on industry trends and best practices, sharing insights with the team to encourage continuous learning and adaptability

Campaign Analytics and Reporting

  • Track and analyse PR campaigns, providing actionable insights
  • Conduct market and performance analyses
  • Develop and manage an archiving system for Services SETA content, including speeches, videos, publications, media releases, articles, photos, and presentations

Reporting

  • Draft, consolidate, and verify weekly, monthly, and quarterly departmental reports
  • Meet all departmental reporting requirements

Effective Control of Project Costs

  • Plan and execute projects within the allocated budget
  • Monitor project budgets in compliance with Services SETA policies
  • Address project-related risks and implement cost-saving initiatives for programme efficiencies

Achievement of Work Plans

  • Implement work plans and manage real-time evidence collection
  • Produce reports on work plan implementation
  • Respond to audit findings with complete and timely evidence
  • Use documented data management practices, ensuring compliance with unit policies and filing POP information

People management practices for the Unit

  • Provide sufficient staff and adequate staffing for the Unit
  • Implement people management practices for direct reports
  • Assign and manage tasks to direct reports
  • Monitor and evaluate the performance of direct reports
  • Manage attendance and leave for direct reports
  • Provide capacity building through, training, coaching and development of direct reports
  • Communicate organisational and performance information to the team
  • Build, motivate and support employees as part of the team

Requirements

  • National Senior Certificate, at a minimum NQF 4
  • Bachelor’s degree (NQF 7) in Communications, Journalism, Public Relations, or Marketing
  • 5 years of experience in PR or Content management, of which 3 years must be in a management or team lead role
  • Familiarity with media relations, SEO, and digital content management

How to Apply for this Offer

Interested and Qualified candidates should Click here to Apply Now

  • Media / Advertising / Branding  jobs

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