5 hours ago
Job title : Trade Marketing Specialist
Job Location : Western Cape, Cape Town
Deadline : November 30, 2024
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KEY RESPONSIBILITIES
Business Performance
- Strategy & Planning: Develop (together with the Marketing Manager) and implement trade marketing strategies, animation and promotional plans to support sales growth and brand objectives.
- Brand Activation: Manage the execution of in-store marketing campaigns, including promotional events, product launches, and seasonal activations across retail outlets.
- Retailer Relations: Build and maintain relationships with retail partners and key accounts, collaborating to ensure optimal brand visibility and alignment with promotional calendars.
- Merchandising Excellence: Oversee the development and deployment of point-of-sale (POS) materials, displays, and brand visuals to ensure consistent luxury branding across locations.
- Marketing and Sales Tools: Ensure all testers, samples and promotional gifting is forecasted and implemented across various retailers.
- Market Analysis: Conduct regular market analysis to understand consumer behavior, competitive landscape, and emerging trends in the luxury cosmetics sector.
- Budget Management: Monitor and manage trade marketing budgets, ensuring effective allocation and ROI on campaigns and activations.
- Performance Tracking: Measure, analyze and report on the performance of trade marketing activities, providing insights and recommendations for continuous improvement.
- Collaboration: Work closely with the Sales and Brand teams to ensure alignment of trade marketing initiatives with overall brand strategy and sales targets.
Market/Region Intelligence and Reporting
- Conduct regular environmental scans of competitor activities.
- Ensure monthly communications to highlight trends and opportunities in the market.
- Manage and implement best practices to continuously improve brand performance.
- Provide competitor feedback to relevant stakeholders to ensure relevant insights are considered to develop marketing strategies and activities.
- Ensure relevant reporting with insights and actions to various stakeholders as required.
Stakeholder Management and Engagement
- Build and maintain strong relationships with all stakeholders (internal and external) to ensure full support of the brand in the market.
- Work with all stakeholders to gain maximum exposure for the brand.
- Ensure optimal relationships with all retail partners.
Leadership and Culture
- Manage own personal development through your PDP (Personal Development Plan). Request training and feedback on performance at least once a month and strive to improve based on these interventions.
- Adhere to the company’s values.
- Be an active participant in all culture initiatives and activities.
- Take responsibility for all issues facing the department, work as a team and mentor/coach new team members as required.
- Communicate with your line manager regularly and make recommendations on improving efficiencies and effectiveness in the department.
- Contribute positively to create a harmonious working environment for all team members.
MINIMUM REQUIREMENTS/QUALIFICATIONS
- Business/Marketing degree
- 3 years relevant experience in the cosmetics/luxury brands retail industry
- Proven track record in executing successful trade marketing and in-store campaigns.
- Strong understanding of the South African retail landscape and luxury cosmetics market.
- Exceptional project management and organizational skills, with attention to detail.
- Excellent interpersonal skills, able to build strong relationships with internal and external stakeholders.
- Analytical mindset, with the ability to interpret data and derive actionable insights.
How to Apply for this Offer
Interested and Qualified candidates should Click here to Apply Now
- Sales / Retail / Business Development jobs