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Performance Marketing Manager needed at Sanlam Group

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Job title : Performance Marketing Manager

Job Location : Western Cape, Bellville

Deadline : December 02, 2024

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What will you do?

The Performance Manager will play a key role in driving growth of the business:

  • Develop a unified growth strategy that aligns with SCS engagement strategy and the personal loans growth strategy.
  • Build and manage budget, strategy  and reporting for digital performance media
  • Identify opportunities for growth, using performance media to attract new users or customers and retain existing ones (with repeat SPL clients and SCS engaged clients)
  • Work  with Heads of the business units and the digital marketing team to continuously plan,  interrogate and check performance – to enable agile pivoting and optimizing for quick turn-around.
  • Manage media spend across paid social, SEM, display/DSP, influencers, affiliate and direct to publisher channels
  • Use data to segment audiences for more personalized campaigns, optimizing targeting to ensure each segment receives relevant messaging
  • Develop retargeting strategies to engage users who have shown interest but haven’t yet converted
  • Track, measure, and report on key performance metrics identifying trends, bottlenecks, and opportunities for improvement  to the management team
  • Manage day-to-day oversight to ensure key sales and performance metrics are met (weekends included)
  • Implement and optimize campaigns to drive KPls
  • Measure and Use data insights to report performance of all digital initiatives, and provide actionable strategies for improvement to meet business objectives
  • Identify trends and insights and optimize spend + performance based on insights
  • Plan and execute A/Band multivariate tests
  • Keyword optimization 

Reporting requirements:

  • Continuous performance update reporting on search and social performance in relation to KPIS and budget allocated
  • Derive insights and propose tactics and recommendations on Search and Social Performance
  • Propose changes and channel experimentation for enhanced results
  • Provide regular updates to stakeholders, showcasing progress toward goals, key achievements, and areas needing attention
  • Develop reports that demonstrate the impact of growth strategies

What will make you successful in this role?

  • The ideal candidate will be creative, innovative, curious, with a winning team attitude. You love buying media, building campaigns, testing, reporting and data. You are highly goal-driven to not only meet but to exceed on a regular basis. You work well in a team and see the big picture.

Qualification and Experience

  • Marketing Experience: 5+ years of experience in performance marketing, analytics, and conversion optimization. Experience should include managing large-scale digital campaigns and budgets across multiple channels (e.g., paid search, social media, SEO and SEM).
  • Proven ability to drive results in a high-growth environment, with a demonstrable track record of meeting or exceeding revenue targets.
  • Background in credit will be a bonus 
  •  Proven track record of ability to optimize and scale campaigns
  • Out of the box ideation for creative, targeting, and buying methodologies – Must be willing to pivot as markets shifts to test new strategies
  • In-depth knowledge of pixels & Google tag manager
  • 5+ years experience in data feed management & optimization across multiple channels
  • 5+ years experience with direct response marketing 
  • In-depth knowledge of web tools such as – Google Analytics, Tag Manager, Shopify, Facebook Analytics, Google Merchant Center
  • 5 +years experience with all Paid Social platforms, SEM platforms, native platforms, influencer programs, DSP’s, etc.
  • Expert in media buying metrics and  Attribution Models

Knowledge and Skills

  • Excellent communication and leadership skills, with the ability to inspire and lead cross-functional teams where necessary.

How to Apply for this Offer

Interested and Qualified candidates should Click here to Apply Now

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