Performance Marketing Manager needed at Sanlam Group
Job title : Performance Marketing Manager
Job Location : Western Cape, Bellville
Deadline : December 02, 2024
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What will you do?
The Performance Manager will play a key role in driving growth of the business:
- Develop a unified growth strategy that aligns with SCS engagement strategy and the personal loans growth strategy.
- Build and manage budget, strategy and reporting for digital performance media
- Identify opportunities for growth, using performance media to attract new users or customers and retain existing ones (with repeat SPL clients and SCS engaged clients)
- Work with Heads of the business units and the digital marketing team to continuously plan, interrogate and check performance – to enable agile pivoting and optimizing for quick turn-around.
- Manage media spend across paid social, SEM, display/DSP, influencers, affiliate and direct to publisher channels
- Use data to segment audiences for more personalized campaigns, optimizing targeting to ensure each segment receives relevant messaging
- Develop retargeting strategies to engage users who have shown interest but haven’t yet converted
- Track, measure, and report on key performance metrics identifying trends, bottlenecks, and opportunities for improvement to the management team
- Manage day-to-day oversight to ensure key sales and performance metrics are met (weekends included)
- Implement and optimize campaigns to drive KPls
- Measure and Use data insights to report performance of all digital initiatives, and provide actionable strategies for improvement to meet business objectives
- Identify trends and insights and optimize spend + performance based on insights
- Plan and execute A/Band multivariate tests
- Keyword optimization
Reporting requirements:
- Continuous performance update reporting on search and social performance in relation to KPIS and budget allocated
- Derive insights and propose tactics and recommendations on Search and Social Performance
- Propose changes and channel experimentation for enhanced results
- Provide regular updates to stakeholders, showcasing progress toward goals, key achievements, and areas needing attention
- Develop reports that demonstrate the impact of growth strategies
What will make you successful in this role?
- The ideal candidate will be creative, innovative, curious, with a winning team attitude. You love buying media, building campaigns, testing, reporting and data. You are highly goal-driven to not only meet but to exceed on a regular basis. You work well in a team and see the big picture.
Qualification and Experience
- Marketing Experience: 5+ years of experience in performance marketing, analytics, and conversion optimization. Experience should include managing large-scale digital campaigns and budgets across multiple channels (e.g., paid search, social media, SEO and SEM).
- Proven ability to drive results in a high-growth environment, with a demonstrable track record of meeting or exceeding revenue targets.
- Background in credit will be a bonus
- Proven track record of ability to optimize and scale campaigns
- Out of the box ideation for creative, targeting, and buying methodologies – Must be willing to pivot as markets shifts to test new strategies
- In-depth knowledge of pixels & Google tag manager
- 5+ years experience in data feed management & optimization across multiple channels
- 5+ years experience with direct response marketing
- In-depth knowledge of web tools such as – Google Analytics, Tag Manager, Shopify, Facebook Analytics, Google Merchant Center
- 5 +years experience with all Paid Social platforms, SEM platforms, native platforms, influencer programs, DSP’s, etc.
- Expert in media buying metrics and Attribution Models
Knowledge and Skills
- Excellent communication and leadership skills, with the ability to inspire and lead cross-functional teams where necessary.
How to Apply for this Offer
Interested and Qualified candidates should Click here to Apply Now
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