Details of Role:

Key Responsibilities

• Develop a comprehensive rewards and loyalty program for STI and Investment products within the coalition program, aligned with Sanlam’s business objectives and partner offerings
• Utilise behavioural science principles to understand coalition customer motivations and design targeted reward structures that incentivize desired behaviors.
• Analyse competitor rewards and loyalty programs to identify best practices and opportunities.
• Own the entire lifecycle of the STI and Investment rewards & loyalty program, from ideation to launch, ongoing optimisation, and performance measurement.
• Manage the program backlog, prioritise features, and ensure alignment with overall program goals, customer needs, and Sanlam’s strategic objectives.
• Collaborate with cross-functional teams to streamline the customer experience and ensure a seamless rewards redemption process.
• Develop communication strategies to effectively explain program benefits, promote loyalty, and motivate customer engagement.

Minimum Requirements

• Bachelor’s Degree
•  3-5 years of experience in product management, with a focus on customer rewards and loyalty programs.
• Proven track record of developing and implementing successful rewards programs within the financial services industry.
• Behavioural science principles and their application in designing engaging and motivating rewards structures that incentivise desired financial behaviours.
• Experience working with coalition programs or loyalty initiatives.
• Knowledge of South African insurance and investment regulatory landscape.
• Experience using data visualization tools to communicate insights effectively