DUTIES AND RESPONSIBILITIES OF THE JOB:

Write engaging and informative content for digital platforms:

• Develop and update content for websites, apps, e-commerce and other digital platforms to ensure relevance and accuracy.

Create content aligned with business and client needs:

• Develop and align content with seasonal business activities/campaigns and client production schedules.

Develop and update chatbot content regularly:

• Review, refine, create and update chatbot content based on user interaction and business   developments to ensure accuracy.

Integrate insights from various data sources into content strategies:

• Use data from chatbots, site search terms, analytics, and Google Search Console to address user needs effectively.

 Stay updated with industry trends.

• Continuously research and incorporate the latest content trends, innovations and best practices to maintain competitiveness and relevance.

Explore marketing trends and study competitor actions:

• Plan, pitch and implement new marketing tactics and ideas to promote platforms whilst monitoring competitors to identify possible marketing opportunities.

Create content that promotes platform features:

• Create marketing content that highlights the benefits of the Group’s digital platforms, products and services.

Plan, execute, and manage digital marketing campaigns:

• Write, implement and coordinate digital marketing campaigns across various channels that drive engagement and effectively reach the intended target audiences.

Monitor and report on campaign effectiveness:

• Track, analyse and provide insights and recommendations on the performance of digital marketing campaigns.

Enhance the customer’s online experience:

• Optimise digital content and ensure it addresses customer needs, are bi-lingual (for clients) and provides a satisfying user experience.

Create tools and user onboarding manuals:

• Create instructional guides and onboarding materials to assist users in navigating digital platforms.

Utilise analytics to measure content performance and engagement:

• Use analytics tools (search results, calls logged, chatbot enquiries) to evaluate and improve digital content and user satisfaction.

Drive client subscriptions, reviews, and product ratings:

• Create content and campaigns that encourage user subscriptions and entice positive reviews.

Encourage and manage customer feedback:

• Handle online customer requests promptly and effectively to foster a positive brand perception.

Analyse feedback to improve content strategy:

• Evaluate customer feedback, identify areas for content improvement and create content to address issues.

Create and manage advocacy campaigns:

• Write and execute campaigns that drive customer advocacy and positive word-of mouth, focusing on building loyalty and a positive brand image.

Collaborate with UX/UI teams:

•  Work closely with UX/UI teams to ensure content supports and enhances the overall user experience.

Collaborate with marketing, sales, and customer service teams:

• Coordinate with various departments to identify areas for improvement and strategically align content with business goals.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field
• At least 2 years experience in digital content creation or digital marketing. Experience in graphic design tools and video editing software will receive preference