About the job

• We are seeking an experienced and versatile Graphic Designer to join our creative team to produce visually impactful designs for our social and digital platforms. The ideal candidate will have a strong understanding of design principles, branding, and visual storytelling, with expertise across various design disciplines, including visual design, branding, typography, print, digital, and UI/UX. The Graphic Designer will create engaging designs that effectively communicate our brand’s message and values.

Responsibilities

Graphic Design

• Develop high-quality graphics, layouts, and templates for marketing campaigns, social media, websites, and print materials.
• Ensure all designs adhere to the company’s brand guidelines, maintaining consistency across platforms.
• Work closely with the marketing team to conceptualise designs that align with campaign objectives and storytelling strategies.
• Create designs for packaging, promotional merchandise, and digital products where required.
• Ensure appropriate use of typography and layouts for diverse formats, including brochures, presentations, and reports.
• Develop simple animations or motion graphics to enhance social media and online campaigns.

Social Media and Online Marketing

• Design optimised content for social media platforms (Facebook, Instagram, LinkedIn), ensuring it aligns with platform specifications and audience preferences.
• Translate complex ideas into clear, engaging visuals that support campaign narratives.
• Design digital ads and banners for online campaigns, ensuring they meet performance metrics and aesthetic requirements.
• Collaborate with the content and strategy teams to ensure designs support the overall marketing and business objectives.

Creative Direction

• Translate creative briefs into innovative design concepts.
• Contribute to the evolution of the brand’s visual identity by proposing modern, fresh ideas that resonate with target audiences.
• Stay updated with design and digital marketing trends to bring innovative ideas to campaigns.

Collaboration and Feedback

• Work closely with videographers, photographers, copywriters, and digital marketers to produce cohesive multimedia content.
• Incorporate feedback from stakeholders to refine and finalise designs efficiently.
• Organise and maintain a digital library of design assets, templates, and completed projects.

Qualifications

• Bachelor’s degree in Graphic Design, Visual Communication, Multimedia Design or a related field.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD, etc.).
• Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro).
• Knowledge of UI/UX design principles.
• Familiarity with social media platforms and content management systems.
• Certification in graphic design and digital media

Minimum experience and skills required

• 3+ years of experience in graphic design, with a strong focus on digital and online content creation.
• Proficiency in graphic design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience with motion graphics and animation tools (e.g., Adobe After Effects) is advantageous.
• Portfolio showcasing design expertise, particularly in social media, online marketing, and branding.
• Experience with UI/UX design principles.
• Familiarity with HTML/CSS for basic web design projects.
• Understanding of performance metrics and analytics for design optimisation.
• Knowledge of social media advertising formats and tools.
• Flexible working hours, including occasional evenings or weekends for deadlines or events
• On-location work for photoshoots or event branding setup if needed

Competencies

• Design Expertise: Exceptional creative skills with a keen eye for aesthetics, composition, and detail.
• Brand Understanding: Strong ability to interpret and apply brand guidelines in creative outputs.
• Time Management: Ability to juggle multiple deadlines and projects effectively.
• Technical Proficiency: Advanced knowledge of design tools and techniques, including digital and print formats.
• Problem Solving: Proactive approach to resolving design challenges and improving outputs.