• Are you an experienced brand and digital marketing specialist who uses research, data & insights to drive business objectives. You also have a proven track record in building & executing multimedia brand campaigns from start to finish as well as hands on digital marketing expertise.
• As well as meets all the below requirements, then you’re the person we’re looking for.

Minimum Criteria for the role

• 5+ years as a marketing manager/in a similar role
• A proven track record in building & executing multi-media brand & video campaigns
• Experience with Google Adwords, Google Analytics,  CRM, YouTube, email marketing, social media marketingExperience in marketing research methodologies & implementation
• Proficiency in Keynote, Google Slides, Excel/Google sheets, Google docs

Marketing & Brand

• Demonstrates advanced knowledge in crafting marketing & brand campaigns, executing brand positioning & brand campaign projects with internal and external stakeholders, and assessing brand impact using diverse models and reports
• Capable of developing comprehensive brand briefs & plans with defined value proposition, customer journeys, messaging, budget management 
• Managing brand & production agencies for brand campaigns from concept to completion including bookings, reviewing concept proposals, shooting, facilitating media schedules 
• Creating campaign timelines and proposing relevant media channels 
• Experienced in utilizing brand trackers, brand positioning, brand book and guidelines, understanding consumer journeys and has experience in managing external agencies
• Monitoring & reporting social media performance 
• Copywriting ability & creating communication for both product, UX briefs, sales collateral 

Digital Marketing

• Possesses advanced knowledge and understanding of various online marketing channels, such as performance marketing (e.g. Google Ads, YouTube Ads, Facebook Ads) social media, search engines, email, and mobile apps 
• Experience with CRM software,, email marketing & content marketing  
• Proficient in data analysis, conversion optimization, with familiarity in performance marketing analytics platforms such as Google Ads, GA4
• Understanding of Performance Marketing metrics related to marketing ROI (mROI-Marketing Return on Investment)
• Monitoring performance across channels to give recommendations on strategies & budgets to improve marketing ROI 

Data & Research

• Experience in research methodology & execution, conducting various consumer & customer market research studies to identify customer preferences, market trends, and competitive insights
• Manage internal and external research projects across all target markets from concept to completion and where necessary with independent research houses
• Analysis and reporting across multi-media platforms including brand metrics, performance marketing, Google Analytics, content, site & app performance
• Capable of collecting, analyzing, and presenting data to meet business objectives and preparing required monthly reports and presentations
• Management & Leadership
• Effectively communicates marketing objectives & supervises team members & agencies to ensure KPIs are met
• Demonstrates skillful leadership by guiding and motivating the team delegating tasks, and establishing clear goals
• Provides tailored feedback and coaching opportunities for individual development.

Skills

• Digital marketing expertise & strong analytical skills for campaign performance analysis
• Proven track record in brand campaigns & product launches as well as growing brand & digital metrics
• Articulate with excellent command of the English language, as well as excellent written communication
• Ability to maximize productivity and manage deadlines with strong attention to detail