Minimum Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred)
• Professional certifications such as CIM, HubSpot, or Google Ads are advantageous
• 10+ years of marketing experience, preferably in insurance or financial services
• Proven ability to deliver key metrics, including customer acquisition and retention growth, ROI on marketing campaigns, and improved lead-to-sales conversion rates
• Strong knowledge of relevant laws and regulations
• Experience managing a wide range of marketing functions, including advertising, PR, and agency collaborations
• Excellent communication, interpersonal, and conflict resolution skills
• High level of integrity and ability to handle sensitive information confidentially
• Proactive, detail-oriented, and adaptable to dynamic environments

Duties and Responsibilities:

• Develop and execute strategic marketing plans to promote Credit & Guarantee insurance products
• Conduct market research to identify target demographics, customer needs, and emerging trends
• Create and manage multi-channel marketing campaigns, including digital, print, and event-based promotions
• Monitor and optimize campaign performance metrics, such as ROI, lead generation, and customer conversion rates
• Oversee the company’s online presence, including website updates, social media, and email campaigns
• Leverage digital tools (e.g., SEO, PPC, Google Analytics) to enhance customer engagement and measure effectiveness
• Collaborate with sales teams to support lead generation and conversion efforts
• Organize and participate in networking events, trade shows, and seminars to expand market presence
• Ensure marketing materials and strategies comply with legal and industry regulations
• Prepare regular reports on marketing performance metrics and other key insights
• Perform ad hoc duties as required to support marketing objectives