Our leading client in the retail FMCG sector is looking for a Head of Marketing to join their dynamic team 

Core Responsibilities:

• Brand and Marketing Strategy Implementation:
• Lead the execution of the Brand and Marketing strategy to ensure consistency across all channels and initiatives.
• Marketing Campaigns:
• Develop and execute targeted marketing campaigns that align with the overarching Brand and Marketing strategy.
• Social Media Marketing:
• Oversee and guide the implementation of the social media marketing strategy, closely supporting the Digital Marketing efforts.
• Budget Management:
• Set and manage the annual marketing budget, ensuring resources are allocated efficiently.
• Market Research and Data Utilization:
• Conduct ongoing market research, leveraging internal and external data for campaign planning and optimization.
• Campaign Effectiveness Reporting:
• Evaluate and report on the success of marketing campaigns using pre-defined KPIs, analyzing performance to drive future decisions.
• Marketing Performance Analysis:
• Analyze key metrics (including campaign results, forecasts, competitive analysis, and consumer trends) to extract actionable insights for the marketing team.

Job Specification:

• Stakeholder Management:
• Serve as the key liaison for the Marketing Director, ensuring regular meetings and updates are scheduled and managed effectively.
• Provide regular updates and insights to the Leadership Team, presenting campaign ideas, marketing activations, and creative materials for approval.
• Share findings from store visits (Company and competitors) with stakeholders during regular meetings.
• Annual Marketing Plan Development:
• Create and execute an annual marketing plan that aligns with the overall Brand and Marketing strategy.
• Prepare a quarterly campaign and content calendar for the Leadership Team, including seasonal campaigns, promotions, events, and activations.
• Take full responsibility for the planning, ideation, briefing, and execution of all seasonal and marketing campaigns, including Company Deals Campaigns and materials across print, radio, and digital.
• Use data insights and consumer research to inform and optimize marketing campaigns.
• Marketing Budget:
• Develop and manage the annual marketing budget, providing updates each quarter and presenting a detailed report at year-end.
• Work closely with the Traffic Manager to ensure the budget remains on track and regularly update stakeholders on progress.
• Team Management:
• Guide day-to-day operations of the marketing and creative teams, ensuring efficient resource allocation and timely delivery of all tasks.
• Implement processes and systems to improve efficiency and output, collaborating with the Traffic Manager to drive improvements.
• Use Monday.com to track the status of tasks and ensure regular updates from all team members.
• Oversee the Freelance PR team, setting objectives and ensuring deliverables are met on time.
• Creative Output:
• Provide clear, actionable briefs to the creative team for all deliverables related to projects, campaigns, and promotions.
• Allocate design responsibilities for each project and campaign, ensuring deadlines are met with support from the Traffic Manager.
• Oversee the creation of new creative assets, including campaign materials, out-of-home advertising, videos, radio ads, and packaging.
• Ensure all creative materials are in line with Company Brand Guidelines.
• Digital Marketing:
• Lead the implementation of the digital marketing strategy, collaborating with the Digital Marketing Manager to ensure alignment with the overall brand strategy.
• Ensure social media is integrated into all broader marketing campaigns and planning.
• Audience and Industry Insights:
• Conduct quarterly market research and continually review market shifts and competitor activities, adjusting the marketing plan as needed.
• Regularly perform consumer surveys and insights audits to track shifts in buying behaviors and trends, adjusting marketing strategies accordingly.
• Organize a team roster to ensure regular visits to Company and competitor stores every two weeks for insights.
• Loyalty Programme:
• Oversee the Company Rewards programme, driving campaigns to acquire new customers and maintain loyalty with existing cardholders.
• Manage all communications with loyalty programme members.
• Sponsorships and Events:
• Evaluate sponsorship partners, ensuring the effective execution of each partnership with the support of the Freelance PR team.
• Provide detailed reports to the Leadership Team with ROI insights after each sponsored event or partnership.
• Coordinate and manage all events, hosting and providing wrap-up reports on sales impact. This includes managing Monthly events.

Requirements:

• A degree in Marketing.
• At least 10 years of experience in digital and marketing, with a focus on web, social media, and emerging technologies.
• Minimum 5 years in a similar senior marketing capacity.
• Experience within the consumer goods industry (FMCG) is a plus.

Desired Skills:

• Strong knowledge of industry trends, market shifts, and consumer behavior.
• Deep understanding of marketing principles and market research techniques.
• Proficient in key marketing performance metrics and tracking tools.
• Tech-savvy with expertise in digital marketing tools (social media, analytics, SEO, email, etc.).
• Excellent skills in presenting, analyzing data, and creating actionable insights.