Duties & Responsibilities:

• Contributes the development of full funnel media strategies (from brief to final plan) and is accountable for executing those plans, alongside the media agency and local brand teams, from audience development tied to category buyers, through to campaign delivery and optimization – inclusive of retail media.
• Leads optimization & allocation of media spends throughout the year – providing recommendations for optimized media spend allocation across portfolio, fully leveraging econometrics, research, and competitive insights to develop media guidelines for the cluster.
• Conducts deep dives in specific media challenges & facilitates the implementation of media innovations – main point of contact for all media related questions in the cluster.
• Analyzes partnership KPI performance across internal and external partners, to identify key areas of optimization.  
• Maximizes the collaboration with our media agency, serving as the connecting link between brand teams and media agency for all brands, driving ongoing optimization of processes and ways of working by monitoring performance and providing feedback – scope planning and operations, including the overall deliverables roadmap & timelines.
• Collaborates with CBI to define & implement learning agendas across core partners and scale and cascade pilots and insights. Engages partners in alpha and beta opportunities where there’s potential to scale.
• Deploys best practices and guidelines for media and content, helping to ensure consistency and quality across campaigns.
• Manages the relationship with Cluster Transcreation Agency (content) in close collaboration with brand teams. Ensures assets are delivered by agency and brand teams in the right format by channel so the media works as hard as possible.
• Stay abreast of industry trends and developments in advertising to ensure the company remains at the forefront of innovation.

Qualifications

Required Qualifications  

• Bachelor’s degree is required.  
• Both Media Agency and Client-side (multinational companies) experience are required.
• Minimum of 8+ years of progressive experience, with a strong track record of business results and organizational leadership.
• Strong background on media planning principles (planning to reach/frequency requirements, ROI optimizer tools) and how to integrate into standard media planning best practices and planning operations.
• Track record of success, identifying and implementing new technologies, measuring and delivering change management and in-market adoption.
• Demonstrated ability to negotiate and collaborate successfully to drive value and build relationships with internal teams, suppliers and agencies.
• Demonstrated understanding of, and ability to shape data-driven media strategies, inclusive of digital and traditional channels, audience development, Brand Safety and Suitability and working with key inventory and technology partners. 
• Exceptional business communication skills, with demonstrated ability to communicate complex messages to diverse audiences. 
• Strong creative and analytical, thinking ability to set a vision, identify new opportunities, develop new ways of working, pinpoint solutions to complex problems and overcome obstacles.  
• Proven leadership ability to motivate and manage cross-functional teams across a matrix organization.   
• Demonstrated ability to negotiate and collaborate successfully to drive value and build relationships with internal teams, suppliers and agencies.  
• Travel up to 10% may be required. 
• Middle East media landscape understanding is preferred.
• Experience working with global internal and external partners is preferred. 
• Experience in media planning and buying, including streamlining media operations and partner management, as well as the digital and media analytics to drive ROI improvement. 
• Experience with Adtech and Data platforms is a plus.