• We have an amazing opportunity for a Marketing Retention Specialist (x4) to be based in Umhlanga, Durban. Do you think you have what it takes to be our newest Purple Star?
• The successful candidate will be responsible for managing SMS and Email campaigns tailored to both active and dormant users, ensuring timely and relevant communication. The Marketing Retention Specialist must be able to craft compelling email campaigns designed to engage with different segments of the audience. The role will entail creating and sending out push notifications to users, tailored to deliver targeted messages. The ideal candidate will be updating content on client-facing websites using back-office tools, reporting and analysis of campaign performance. Retention strategy for customer engagement.

With Hollywoodbets You Will:

• Innovate and create as part of a like-minded, authentic Team eager to achieve goals.
• Embrace challenges and the thrill of working in a vibrant and fast-paced industry.
• Grow with our development plans and culture that allows you to further your career.

You Bring:

• 6 Months – 1 year experience in a Digital Marketing Environment
• Email/ SMS/ Push Notification Messaging skills

A bonus to have:

• Qualification in Digital Marketing or relevant field

What You’ll Do For The Brand:

• Research, evaluate, segment, and generate list selections for targeted and mass mailings from the Gaming system.
• Identifies and segments active users based on behaviour, preferences, and demographics.
• Assist in driving the direct marketing strategy across SMS, email, and other digital marketing platforms.
• Set up, test, execute, and report on marketing campaigns and promotions.
• Manage timelines and schedules for communications.
• Conduct competitor analysis of marketing campaigns and websites.
• Update content on client-facing websites using back-office tools.
• Create, configure, and test promotions and campaigns.
• Report on campaign performance.
• Draft Customer Journeys and implement them in our CRM system, reporting on performance.
• Focuses on winning back dormant users by offering personalised incentives or promotions.
• Personalised messaging and incentives to encourage dormant users to return to Hollywoodbets.
• Designs and implements targeted campaigns to re-engage dormant users.
• Develops targeted retention strategies with senior support for each segment to maximise engagement and loyalty.
• Creates compelling content for emails, SMS messages and push notifications targeted at active users.
• Persuasive content for reactivation emails, SMS messages and push notifications.
• Ensures messaging aligns with the interests and preferences of the active user segments.
• Persuasive content for reactivation emails, SMS messages and push notifications.
• Executes and monitors retention campaigns across various channels (email, SMS and push notifications).
• Optimises campaign performance based on data analysis and A/B testing.

What You’ll Bring To The Team:

• Strong organizational skills
• Good written and verbal communication skills
• Ability to work independently and within teams
• High attention to detail
• Good reporting skills
• High sense of accountability towards work
• Ability to meet deadlines and achieve business results
• Ability to interpret organizational strategy and translate this into tactical action plans
• Follow process in order to ensure high quality output