ROLES & RESPONSIBILITIES

• Develop and lead Time Out’s social media strategy and oversee all brand social media channels in order to increase website audience and revenue growth with the Marketing, Publishing and Promotions teams.
• Daily social media scheduling of online content on Time Out South Africa’s social media platforms (Facebook, Instagram, TikTok etc).
• Improve engagement and online reputation management of all social media channels for Time Out South Africa in partnership with the relevant team members.
• Lead and manage Time Out South Africa social media marketing campaigns with relevant teams.
• Work with the Promotions Head and Content Director to execute commercial social media campaigns for Time Out South Africa and Time Out South Africa’s clients.
• Coordinate and execute on-the-ground social media coverage for activations, events, venues etc in conjunction with the digital team.
• Compile monthly social media content plans.
• Share social media trends with the Editorial team and ensure that the team executes to your expectations and that of Time Out South Africa.
• Lead social media training and development of new team members.
• Support Editorial team and have a good understanding and knowledge of Time Out South Africa’s digital platforms (website, podcasts, special projects etc).
• Assist and execute on all growth projects/products.
• Work with copywriters and designers to ensure content is informative and appealing.
• Collaborate with Marketing, Sales and Promotions and Business Development teams.
• Keep abreast of the latest social media best practices and technologies and share this with the relevant teams.
• Monitor user engagement and inform Editorial teams on possible User Generated Content.
• Communicate with industry professionals and influencers via social media to create a strong network.
• Provide constructive feedback to the Editorial teams on best practices on social media.
• Support and execute other Time Out South Africa special projects.
• Manage a network of social media co-ordinator freelancers in various cities across South Africa.
• Managing the budget allocated for social media campaigns and ensuring expenditures remain within budgetary limits.
• Monitoring and maintaining the company or brand’s reputation on social media by addressing negative comments according to brand guidelines.

Requirements

MINIMUM REQUIREMENTS

• Bachelor’s Degree or relevant certifications

SKILLS & EXPERIENCE

• Proficient in using social media platforms (Facebook, TikTok, Instagram, etc.) and tools like Hootsuite, Meltwater, Canva, Google Analytics, and Facebook Business.
• Skilled in content creation, CMS usage, editing, copywriting, SEO, and social media community management.
• Strong communication, teamwork, and time management skills, with the ability to handle multiple projects.
• Passionate about social media, professional growth, and identifying trends and audience-engaging content quickly.
• Creative, proactive, and adaptable to working from home, office, or anywhere required.