Job Description
Role purpose

• To develop, manage, and execute integrated marketing campaigns that drive growth and revenue for Syngenta’s product portfolio. 
• The Campaign Lead will enhance Syngenta’s value proposition through innovative marketing strategies, manage specific product portfolios, create impactful campaigns, and oversee performance tracking against budget and prior year results.

Accountabilities

• Develop and implement strategic marketing campaigns aligned with business objectives and product life-cycle stages.
• Design and coordinate campaign execution across traditional marketing channels, collaborating with internal teams and external agencies.
• Translate product offerings into compelling customer-centric value propositions.
• Conduct monthly tracking and reporting on portfolio performance vs. budget and prior year results.
• Analyze campaign performance and market trends to inform future strategies.
• Manage campaign budgets effectively to maximize ROI.
• Ensure regulatory compliance in all marketing activities.
• Collaborate closely with the digital marketing lead to ensure integrated, omni-channel campaign approaches.
• Foster cross-functional collaboration to drive integrated solutions and campaign success.

Qualifications
Knowledge, Skills & Experience 

Critical Knowledge

• Bachelor’s degree in Agriculture, Marketing, Business, or related field.
• Deep understanding of agricultural industry, including crop protection, seed care, and on-farm activities.
• Comprehensive knowledge of traditional marketing principles and channels.
• Strong grasp of commercial concepts and product development processes.
• Understanding of agronomy and its application in marketing contexts.
• Awareness of relevant industry regulations and compliance requirements.
• Basic understanding of digital marketing principles to facilitate collaboration with the digital team.

Critical Skills 

• Strategic thinking and ability to align campaigns with business goals.
• Excellent project management and organizational skills.
• Strong data analysis and interpretation capabilities
• Proficiency in performance tracking and reporting
• Outstanding written and verbal communication skills.
• Ability to work effectively in cross-functional teams.
• Budget management and financial acumen.
• Skill in integrating traditional and digital marketing efforts.

Critical Experience

• Minimum 5 years of experience in agricultural marketing or related field.
• Proven track record in developing and executing successful marketing campaigns across traditional channels.
• Experience in applying agronomic knowledge to support commercial operations.
• Demonstrated ability to use data analytics to drive marketing decisions.
• History of successful cross-functional project leadership.
• Experience in collaborating with digital marketing teams for integrated campaigns.

Critical success factors & key challenges

• Balances creativity with technical expertise.
• Customer-centric approach to campaign development.
• Adaptability and learning agility in a fast-paced environment.
• Ability to lead and manage change positively.
• Curiosity and passion for innovation in agricultural marketing.
• Effective collaboration with digital marketing specialists.