Job description

• We are looking for a Product Manager for our Joint Replacement division to lead strategic marketing initiatives, analyze competitive and customer insights, and develop value propositions that drive growth. This role requires cross-functional collaboration to optimize customer engagement, execute marketing plans, and contribute to the division’s success.

What you will do

• Conduct competitive analysis to assess market dynamics, product features, and competitive positioning, using established tools and networks.
• Gather and utilize customer insights to articulate value propositions tailored to specific audiences and identify unexpressed customer needs.
• Translate strategic marketing plans into actionable activities, including product launches and campaign execution, while supporting the development of key strategy documents.
• Develop accurate volume forecasts, leveraging market research and sales data, and propose recommendations on strategic focus areas.
• Lead value proposition development and customer segmentation efforts to align product positioning with customer needs and competitive dynamics.
• Collaborate on creating pricing strategies and communication plans consistent with marketing objectives and brand positioning.
• Analyze marketing channel effectiveness and develop tools to enhance customer engagement and satisfaction, setting measurable goals and KPIs.
• Establish and maintain cross-functional partnerships to support business objectives, demonstrating financial acumen and contributing to team development through coaching and mentoring.

What you need

Required

• Minimum 8 years of experience in Sales or Marketing position in medical industry
• Bachelor’s degree in the medical field, marketing or business administration
• Excellent presentation and interpersonal communications skills
• Strong analytical and problem-solving skills
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

Preferred

• Experience in marketing within joint replacement portfolio with proven track record showing impact on sales
• Ability to understand and work within complex interdivisional procedures and policies