KEY RESULT AREAS

• Lead the development and implementation of eazle Club, our new best-in-class customer loyalty programme
• Migrate existing customers from legacy loyalty programme Bansela to eazle Club
• Continuously research to understand key Customer pain points to optimize eazle club and drive customer value creation
• Design and implement new processes and ways of working across internal and external stakeholders to successfully run eazle Club
• Work with external stakeholders (technology vendors, rewards partners, etc.) to guarantee an optimal customer experience
• Work with Local D&T, Global E-Business team and technology partners to develop eazle club so that it meets key customer pain points and HEINEKEN Beverages strategic objectives
• Work with capability and change & comms teams to develop training and capability building materials to onboard and educate field sales teams
• Work with internal stakeholders to set up loyalty support model
• Work with change & comms team to develop exciting and fresh ways to keep our customers up to date on key developments
• Explore industry best practices to continuously improve eazle Club
• Learn, share & reapply with/from other HEINEKEN OpCos, leveraging the strength of the HEINEKEN network
• Manage deployment & development budget together with Trade Marketing & D&T

EDUCATIONAL QUALIFICATIONS

• University Degree in Business Administration / IT / E-Commerce

PROFESSIONAL EXPERIENCE AND PERSONAL ATTRIBUTES

• Min 5 yrs relevant experience in sales / digital / D&T
• Project management skills
• Expertise in agile ways of working
• Expertise or experience in shaping FMCG or related services Loyalty Programmes
• Proactive and able to work flexibly and autonomously
• Able to communicate and engage with all levels of the organisation
• Customer-focused with a high-level of curiosity
• Excellent project management skills
• Ability to work in agile cross functional teams
• Ability to learn quick and apply new knowledge (new tools/new ways of working)
• Strategic and forward looking with a continuous improvement mindset 
• Energetic and able to work with a big, diverse teams both internally and externally
• Excellent communication and persuasion skills