Key responsibilities

Content strategy and execution

• Develop and implement a comprehensive content strategy for GIC’s subsidiaries and executive leadership (CEO and Chairman), ensuring alignment with corporate goals.
• Lead and oversee the creation of thought leadership content for the CEO and chairman, positioning them as industry leaders through blog articles, opinion pieces, video content, and social media engagement.
• Drive strategic content planning for social media, PR, video platforms (including YouTube), and internal communications.
• Ensure content remains relevant, insightful, and impactful while maintaining brand consistency.

Executive brand management

• Work closely with the CEO and chairman’s digital creators to ensure content is strategically aligned with their industry positioning.
• Oversee social media and YouTube strategy for both executives, ensuring regular and engaging updates.
• Develop and maintain an executive content calendar, ensuring a steady stream of engaging thought leadership content.
• Liaise with PR teams, media partners, and content agencies to distribute content effectively and increase visibility.

Social media and digital content development

• Oversee and manage content across subsidiary social media platforms and executive leadership profiles, ensuring content is engaging and aligns with industry trends.
• Plan and execute video storytelling initiatives, ensuring high-quality production for social media, websites, and YouTube.
• Ensure that video content creation for GIC’s subsidiaries and executive team is handled with precision, maintaining a high production value.
• Manage community engagement strategies to ensure audience interaction, brand presence, and thought leadership.

Team leadership and collaboration

• Lead and manage a team of digital creators, ensuring strong execution of content strategies.
• Liaise with internal departments (operations, marketing, and PR teams) to ensure content aligns with broader company objectives.
• Work closely with external video teams, designers, and content creators to produce industry-leading content.
• Oversee partnerships with influencers, industry experts, and media outlets to amplify content reach.

Performance tracking and reporting

• Monitor and analyse content performance across multiple platforms, providing data-driven recommendations for improvements.
• Develop KPI reports for content engagement, audience reach, and video performance (including YouTube analytics).
• Track trends in digital marketing, industry insights, and competitor strategies to refine content execution.

Requirements

Education and Experience

• Bachelor’s Degree in Marketing, Communications, Journalism, English, or a related field.
• 5+ years of experience in content creation, content strategy, or digital marketing.
• Proven track record in managing and producing content across various platforms (website, blogs, social media, etc.).