Key responsibilities 

Strategic marketing planning and execution

• Develop and execute marketing strategies for subsidiaries that do not have a dedicated marketing team.
• Support existing subsidiary marketing teams by providing strategic guidance, best practices, and marketing alignment with group objectives.
• Assist in the establishment of new subsidiaries, ensuring their brand identity, marketing assets, and promotional strategies are effectively developed and launched.
• Work closely with the managing directors (MDs) and key stakeholders of subsidiaries to understand their business goals and tailor marketing initiatives accordingly.
• Ensure all subsidiary marketing efforts align with GIC’s corporate identity and group marketing strategy.
• Collaborate with digital content teams to create marketing materials that support subsidiary needs. 

Brand management and corporate identity

• Ensure brand consistency across all subsidiaries, maintaining high standards for messaging, visuals, and overall market positioning.
• Implement branding guidelines and oversee adherence across various subsidiary marketing materials.
• Assist in developing and refining the brand identity of newly established subsidiaries.

Digital marketing and website oversight

• Oversee and support subsidiary digital marketing efforts, ensuring best practices in content creation, social media, and search engine optimisation (SEO).
• Ensure all subsidiary websites are regularly updated, optimised for performance, and aligned with corporate branding.
• Monitor digital campaigns, providing feedback and recommendations for improvement based on data insights.
• Collaborate with subsidiary teams to launch digital projects and initiatives that drive brand visibility.

Reporting and performance analysis

• Track, measure, and report on the effectiveness of marketing initiatives across subsidiaries.
• Develop key performance indicators (KPIs) for subsidiary marketing teams and ensure reporting structures are in place.
• Conduct post-campaign analysis, ensuring data-driven decision-making for future marketing efforts.
• Provide regular performance updates to the group head of marketing and other senior stakeholders. 

Stakeholder collaboration and relationship management

• Serve as the primary marketing point of contact for subsidiary MDs, ensuring alignment between business goals and marketing strategies.
• Collaborate with internal teams and agencies, to ensure seamless marketing execution for subsidiaries.
• Identify opportunities for cross-subsidiary marketing collaborations and synergies to maximise brand impact. 

Team leadership and resource management

• Manage a marketing team responsible for supporting subsidiary marketing activities.
• Lead, mentor, and develop marketing professionals, ensuring the team is motivated and aligned with business goals.
• Allocate and manage resources efficiently, ensuring that each subsidiary receives the marketing support required for success.
• Oversee external agencies, freelancers, and service providers where needed to execute subsidiary marketing plans.

Requirements

Qualifications and experience

• Bachelor’s degree in marketing, business administration, or a related field.
• Minimum five years of experience in marketing, with experience in multi-brand or subsidiary marketing environments preferred.
• Proven ability to manage marketing campaigns across different business units and industries.
• Experience in launching new brands or businesses is highly advantageous.
• Strong track record of managing marketing teams and external service providers.