Digital Campaign Specialist – Cape Town needed at takealot.com
Job title : Digital Campaign Specialist – Cape Town
Job Location : Western Cape, Cape Town
Deadline : May 04, 2024
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Your responsibilities will include:
- Ensure effective campaign planning and execution, against set targets and budgets, with a clear focus on incremental sales (cross-sell and up-sell opportunities) and improving advertising performance.
- Manage the full life cycle involvement in digital advertising campaigns from enquiry stage to campaign completion. This involves, but not limited to:
- Assist with proposals where necessary
- Booking of campaigns into Asana and check against marketing calendar
- Insertion order and contract completion; ensure work does not commence without signed insertion orders)
- Prompt buyers and suppliers for briefs, check stock
- Liaise with client on creative assets; manage through to approval
- Load campaigns on Google Ad Manager timeously
- Compile POE once campaign is live
- Once campaign has ended, request invoice from Finance
- Provide detailed analysis and reports to clients on campaign performance and delivery together with invoice
- Identify opportunities to improve campaign results and budget savings through innovative campaign production
- Evaluate non-performers and connect with publishers to enhance campaign
- Monitor on schedule delivery and find ways to optimize based on clients success metrics
- Daily analysis of campaign performance and delivery
- Troubleshoot targeting issues, resolve any traffic issues and reconcile discrepancies
- Evaluation of advertising campaigns against in-house campaigns; reporting and success measurement
Qualifications & Experience required:
- Diploma or Advanced Certificate in Marketing/Advertising
- Must have an understanding of digital marketing
- Must have experience with DFP | Google Ad Manager or similar ad serving tools
- At least 2 years digital campaign management experience is a prerequisite
- Experience in optimising campaigns for improved target ROI/ROAS/CPC levels
- Experience in Paid media PerfoRmance and metrics with analysis reporting
Skills & Attributes required:
- Smart, hard-working, with demonstrable integrity
- A passion online | digital marketing is essential
- Bias towards action and solution-oriented
- A self-starter and fast learner with an active thirst for knowledge
- Willing to take direction and able to work independently, demonstrating initiative
- Highly organised with meticulous attention to detail
- Ability to multi-task and to meet tight deadlines
- Comfortable working under pressure in a fast-paced environment
- Confident, with very strong interpersonal & communication skills and a proven ability to build productive relationships quickly
- A strong working knowledge of Excel / Google sheets and Microsoft Office
How to Apply for this Offer
Interested and Qualified candidates should Click here to Apply Now