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Brand Engineering SA Ltd
To Activate Human Potential Through Business At Icon we’re challenging the status quo in financial services distribution by creating a seamless relationship between people and business for the good of both. We want to holistically support and grow our customers’ businesses so they can reread moreach their potential while at the same time giving our people the ability to exercise personal mastery and find fulfilment through their work life.
ICON was founded with a belief that food and beverage icons are a treasure to be preserved in their purest form and grown without compromising their integrity.
Bona fide icons are the very foundation of the food and beverage industry and ICON.
The ICONcepts we develop with our partners carefully build upon, extend and reflect the original icon brands.
This development, as contrasted with replication, serves to enhance, rather than dilute, the original icon.
ICON strives to achieve its Vision by establishing unique partnerships with bona fide icons as identified against three sterling brand criteria.
Best in-class reputation
Stood the test of time
Distinctive name that defines it
Together with our partners we develop ICONcepts that carefully build upon, extend and reflect, rather than merely replicate, the original icon brands.
That development requires a laser focus on one brand at a time, one meal at a time.

Brand Engineering SA Ltd

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