Job Description Summary : 

• The Channel Expertise Director is responsible for building the Media Experience (Mx) for a portfolio of clients on a specific channel. S/He is the keeper of the Mx (Media Experience) plan structure, negotiation and delivery.

Job Description :

Mission & Responsibilities 

• Be responsible for building Media Experience (Mx) for your client portfolio on your channel(s) expertise in alignment with Mx Brief and Mx Development guidelines (omnichannel strategy) 
• Champion Mx activation (Connection, Context, Content) on your channel by selecting Partners, using the relevant decision frameworks (MRP, MDM) to define placements and manage campaign flighting 
• Work with the Audience Architect to activate right audience on your channel(s) and with the Mx Creative lead to materialize the suggested ideas 
• Ensure the Mx plan structure and delivery by using data visualization tools 
• Negotiate with relevant Media Partners on specific channel 
• Supervise the smooth running of campaigns respecting deadlines 
• Ensure client satisfaction on the campaign delivery and performance 
• Be accountable for reaching the target objectives/productivity plan, driving the trading teams in reaching their objectives 
• May contribute to cross media operations while leading on your channel expertise, alongside with the Media Development Director 
• May instruct digital media buying 
• Manage a team of channel experts and work in conjunction with (programmatic) trading team

Previous experience & Industry background  

• 8+ years in media planning 
• Media Agency, Trading desk  

Qualifications & Languages  

• Master’s degree in Business, Marketing, Advertising
• Languages: English (Advanced)

Soft skills & Competencies  

• Understanding the business 
• Taking initiative 
• Focusing on performance 
• Building collaborative relationships 
• Media planning and media buying  
• Mx champion (Connection, Context, Content) 
• Strong negotiation skills 
• Programmatic 
• Data processing & management 
• Marketing strategy 

Technical skills  

• Planning tools (i.e. Polaris Suite)  
• Operational performance management tools (Pilot, IOMT) ​ 
• Business intelligence software (i.e. Tableau, Datorama, Power BI) 
• Advertising technologies (i.e. ad servers, ad platforms)​