Advertising Specialist: Social Media needed at Ackermans

• We’re looking for a passionate and creative Marketeer to manage the Social Media function within our Marketing Team! Reporting to the Social Media Manager, you will be responsible to drive a relationship with our customers through social media, by showcasing relative and engaging content.
• We’re a fully in-office team, based at our Support Centre in Kuils River, Cape Town.

So, what will you do? 

Engagement

• Responsible for overseeing the various social media platforms, ensuring brand visibility, engagement and growth on each platform.
• Responsible for maintaining strong relationships with on-line social communities.
• Campaign management: ensure that all relevant marketing material and possible content are uploaded to the relevant social media platforms and taken down at the appropriate time.
• Ensure the social media plan is accurately captured in the various promo grids.
• Ensure social media content executes on the Customer, Commercial and broader business objectives captured in the promo grids.
• Ensure social media content is in line with Ackermans’ content plan.

Customer Insight

• Brief customer insights team on advanced analytics needed to gain a deeper understanding of the Ackermans social media customer AND our general target market.
• Use engagement posts to gain additional insight into the customer according to business objectives.
• Document the Institutional knowledge that has been generated through existing interactions.

Best in class

• Ensure the business is kept up to date with new trends, measurement, best practice, benchmarking and tools, and that these (where relevant) are included in the business plans.
• Continuously improve the Ackermans Social Media Function by capturing and analysing appropriate social data/metrics, and then acting on the information.

What experience & qualifications do you need?

• A minimum of 4 years’ experience in social media / online editorial 
• Experience in working on Google Analytics 
• Experience within the retail environment is advantageous 
• National Diploma / Degree in Marketing Management or related field