BDM-FTC needed at The South African Breweries

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Job title : BDM-FTC

Job Location : Western Cape, Bellville

Deadline : January 05, 2026

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  • The Key Purpose of this role requires a highly professional, charismatic and personable individual with sound commercial acumen and  a strong selling instinct. A proven track record in reaching and exceeding sales targets is paramount and Formal on-Premises (FOP)  experience would be ideal.

Key Roles and Responsibilities: 

  • Build and maintain strong POC relationships and address any key points by working with different SAB teams (e.g. Brand Teams, 
  • Trade Marketing etc) ensuring the highest level of customer service 
  • Manage customer expectation and ensure that their needs are met in a timely fashion 
  • Develop and implement customer specific business programs and account plans 
  • Develop new sales opportunities for Premium Beer
  • Educate and train customers on SABs Premium category to ensure correct in store positioning and execution of the brans to enhance  the customer experience 
  • Assist the Premium CO. Team to drive market share, meet financial targets and growth objectives for SAB Premium Brands in Key FOP outlets 
  • Assist the Premium CO. Team to develop comprehensive brand plans for the Premium Category 
  • Provide the Premium CO. Team with key customer insights on the super alcohol category to ensure category strategy alignment to customer needs

Key Attributes and Competencies: 

  • Strong communication and interpersonal skills with aptitude for building relationships with key stakeholders at different levels
  • Relationship Management 
  • Customer service 
  • Strong negotiation skills
  • Problem solving
  • Entrepreneurial mindset with strong Commercial Acumen
  • Extensive knowledge of SABs Premium Category
  • Attention to detail
  • Highly professional 
  • Ability to innovate and be creative when it comes to events and activities 
  • Work well independently
  • Able to work outside of normal working hours

Minimum Requirements: 

  • Minimum 3-year tertiary qualification 
  • 3-5 years sales experience within FMCG 
  • Valid driver’s License (Essential)

How to Apply for this Offer

Interested and Qualified candidates should Click here to Apply Now

  • Sales / Retail / Business Development  jobs

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