Job title : Brand Lead – Cape Union Mart
Job Location : Western Cape, Cape Town
Deadline : October 03, 2024
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Job Description
- Our Marketing department is in search of a Brand Lead to join their team to manage the Cape Union Mart portfolio. The successful candidate will initiate, support, coordinate, manage, and report on key marketing projects; aligning with the annual brand strategy, to ensure sustainable markets and continuous customer growth to attract, retain and inform the customer.
Duties and Responsibilities:
- Project manage the media strategy to ensure the inclusion of targeted publications to drive new market acquisition
- Drive the development of creative concepts to acquire new markets
- Plan, brief and execute marketing campaigns
- Database growth through marketing initiatives
- Support PR in executing the influencer & event strategy
- Develop data-driven strategies to enhance the customer’s in-store and online shopping experience
- Strategize and project manage the customer journey through brand campaigns and marketing touch points
- Brief and coordinate research via external and internal stakeholders to identify opportunities for customer acquisition and retention
- Marketing of loyalty programme through marketing channels
- Drive collaboration within the team to ensure a culture of excellence for pre and post campaign deliverables
- Manage external and internal suppliers and freelance resources, to meet deliverables within deadline
- Reporting and reviews
- Strategize and implement media collaborations to build meaningful connections with our customers
- Drive the “Goodvertising” narrative through all marketing channels with internal and external stakeholders
- Drive destination strategy narrative throughout the marketing strategy
- Establish processes and project manage timelines to optimize the work flow of the team
- Drive SOP to ensure consistent delivery of outputs
- Relationship management of internal and external resources to deliver outputs within deadline and budget
- Budget management (Executing within stipulated budget)
- Submission of budget reconciliation on deadline
Requirements:
- Grade 12
- A relevant tertiary qualification (diploma or degree) in Marketing
- Retail experience is essential
- Minimum of 3 years’ experience in a Senior Marketing position
- Experience with project managing a team
- ATL experience essential
- Budget management essential
- Computer literacy (Intermediate MS Excel, Power point, and Word)
- Drivers’ licence
- Numerical skills
- Organisational skills
- Service and customer orientated
- Negotiation skills
- Presentation skills
- Interpersonal skills Strategic thinker
- Analytical Skills
- Proactive and assertive
- Relationship builder
- Team Player
- Passionate
- Business-minded
- Attention to detail
- Ability to work under pressure and independently
- Deadline oriented
- Business acumen
How to Apply for this Offer
Interested and Qualified candidates should Click here to Apply Now
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