6 days ago
Job title : Brand Manager – Cape Town
Job Location : Western Cape, Johannesburg
Deadline : July 20, 2024
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Specific duties include, but are not limited to:
Marketing:
- Lead digital marketing strategies for comprehensive growth and customer acquisition across all digital platforms.
- Monitor and analyze digital marketing KPIs, swiftly adjusting strategies for optimal performance.
- Utilize SEO tactics to maximize content visibility.
- Manage marketing campaign planning, implementation, and oversight.
- Handle traffic responsibilities by assigning tasks and managing timelines.
- Analyze brand positioning and consumer insights.
- Research target markets, industry trends, and competitor activities.
- Develop PPC and Social Media strategies with budget and implementation plans.
- Create engaging content and manage social media communities.
- Contribute to crafting marketing and communication strategies.
- Translate brand elements into actionable plans.
- Analyze campaign performance and ROI.
- Develop effective digital marketing campaigns for brand growth.
- Generate creative concepts and execute on assigned brands.
- Build relationships with external stakeholders.
- Plan and manage field marketing activations as needed.
- Maintain website branding, copy, and product packages on FNO websites.
Leads Generation:
- Identifying target audience by understanding demographics, interests, and needs of potential customers
- Create marketing campaigns and materials to attract the attention of the target audience
- Complete site/building visits and interact with prospective customers
- Direct marketing to key clients and prospects
- Research and maintain lead generation database
- Conduct client or market surveys to obtain information about potential leads
- Arrange and participate in on site activations
- Provide accurate and timely information to management
Qualifications:
- Bachelor’s Degree in Marketing, Journalism, Communications, Information Systems, Business, Statistics or a related major
Experience and Knowledge:
- Experience in marketing in the ISP industry will be a distinct advantage
- Experience with research and maintaining database
- Must have hands-on campaign management experience
- Experience using Google Analytics, Google Tag Manager, Google My Business, Google Search Console
- Extensive digital marketing experience (Social Media, Google Ads, running digital campaigns, lead capturing and SEO).
- Proven ability to develop brand and marketing strategies and communicate recommendations to management
- Advanced writing and language skills
Skills & Attributes:
- Analytical aptitude
- Adaptability
- Project Management
- Digital Marketing proficiency
- Leadership skills
- Strategy Development
- Deadline driven
- Discipline – with regard to task completion and accuracy of data
- Organised, with an eye for detail – be able to prioritise a varied workload
- Excellent computer skills
- Excellent communication skills
- Proven organisational skills
- Results-driven
- Ability to professionally present information (verbal/written) to top management
- Be creative
- Enjoy working in a fast-paced, high demand, high-turnaround environment
- Be a team player with excellent interpersonal skills
- Business acumen
Specific Requirements:
- Clear health record
- Clear criminal record
- Clear credit record
- Contactable references
How to Apply for this Offer
Interested and Qualified candidates should Click here to Apply Now
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