Brand Manager needed at Faircape Group

Job Expired
Save 2 years ago

Job title : Brand Manager

Job Location : Western Cape, Cape Town

Deadline : July 13, 2024

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Job Description

  • The Faircape Group is recruiting for a Brand Manager to lead the marketing and sales for our Internet ISP and Fibre providing company, Faircom, as well as other brands with the Group. 
  • Faircom is a leading Internet Service Provider (ISP) that connects you to the Internet through High-Speed & Uncapped Fibre solutions, Wireless Fibre packages and VoIP connections. 

Specific duties include, but are not limited to:


  • Lead digital marketing strategies for comprehensive growth and customer acquisition across all digital platforms.
  • Monitor and analyze digital marketing KPIs, swiftly adjusting strategies for optimal performance.
  • Utilize SEO tactics to maximize content visibility.
  • Manage marketing campaign planning, implementation, and oversight.
  • Handle traffic responsibilities by assigning tasks and managing timelines.
  • Analyze brand positioning and consumer insights.
  • Research target markets, industry trends, and competitor activities.
  • Develop PPC and Social Media strategies with budget and implementation plans.
  • Create engaging content and manage social media communities.
  • Contribute to crafting marketing and communication strategies.
  • Translate brand elements into actionable plans.
  • Analyze campaign performance and ROI.
  • Develop effective digital marketing campaigns for brand growth.
  • Generate creative concepts and execute on assigned brands.
  • Build relationships with external stakeholders.
  • Plan and manage field marketing activations as needed.
  • Maintain website branding, copy, and product packages on FNO websites.

 Leads Generation:

  • Identifying target audience by understanding demographics, interests, and needs of potential customers
  • Create marketing campaigns and materials to attract the attention of the target audience
  • Complete site/building visits and interact with prospective customers
  • Direct marketing to key clients and prospects
  • Research and maintain lead generation database
  • Conduct client or market surveys to obtain information about potential leads
  • Arrange and participate in on site activations
  • Provide accurate and timely information to management


  • Bachelor’s Degree  in Marketing, Journalism, Communications, Information Systems, Business, Statistics or a related major

Experience and Knowledge:

  • Experience in marketing in the ISP industry will be a distinct advantage 
  • Experience with research and maintaining database 
  • Must have hands-on campaign management experience
  • Experience using Google Analytics, Google Tag Manager, Google My Business, Google Search Console
  • Extensive digital marketing experience (Social Media, Google Ads, running digital campaigns, lead capturing and SEO).
  • Proven ability to develop brand and marketing strategies and communicate recommendations to management 
  • Advanced writing and language skills

Skills & Attributes:

  • Analytical aptitude
  • Adaptability
  • Project Management
  • Digital Marketing proficiency
  • Leadership skills 
  • Strategy Development
  • Deadline driven
  • Discipline – with regard to task completion and accuracy of data
  • Organised, with an eye for detail – be able to prioritise a varied workload
  • Excellent computer skills
  • Excellent communication skills
  • Proven organisational skills
  • Results-driven
  • Ability to professionally present information (verbal/written) to top management
  • Be creative
  • Enjoy working in a fast-paced, high demand, high-turnaround environment
  • Be a team player with excellent interpersonal skills
  • Business acumen

Specific Requirements:

  • Clear health record
  • Clear criminal record
  • Clear credit record
  • Contactable references 

How to Apply for this Offer

Interested and Qualified candidates should Click here to Apply Now

  • This job has expired!

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