Description
RESPONSIBILITIES:

• Brand Strategy and Planning
• Understand how to translate business objectives into brand/marketing strategy and interventions
• Contribute to the development and execution of the brand strategy.
• Contribute to the development and execution of annual marketing plans and 3-5 year strategic plans.
• Execution of strong Flash plans across different channels, for different audiences and in line with different product/service categories.
• Campaign Design and Management
• Develop & launch brand campaigns, in line with strategy and brand vision.
• Develop and implement content strategies for your product/service brand
• Drive brand consistency and overall brand awareness across all campaigns, channels and to all relevant target audiences
• Write effective strategic and creative briefs, guide creative development process and evaluate creative work against the brand strategy and brief.
• Develop strong, clear campaign messaging that encourages the desired behaviour change.
• Work with digital marketing team to analyse key marketing metrics (CPP, CPM), quality, and overall campaign performance.
• Evaluate, negotiate, select and manage outside resources necessary to execute the marketing plan where necessary.
• Accountable for budget management and the delivery of KPIs and agreed targets.
• Market Research and Analysis
• Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches.
• Gain/obtain customer and product usage insights, identify new opportunities, build relevant customer personas through research, surveys and interviews.
• Partake in regular field visits to meet customers.
• Draw on sound market intel & competitor knowledge to identify opportunities and drive strategic decisions for marketing campaigns.
• Drive and partake in any consumer research initiatives aimed at getting a more thorough understanding of who your customers are.
• Stakeholder Management
• Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders.
• Collaborate with the marketing Manager, creative studio, digital marketing team and 3rd party agencies to create and implement all aspects of the annual marketing plans across the group.
• Lead and manage junior brand manager/s where relevant

Requirements

MINIMUM REQUIREMENTS:

• Relevant degree/tertiary education e.g. BCOM Marketing
• Minimum of 4 – 6 years Brand Management experience required
• Must have experience in any of these areas: Content marketing and B2B Partnerships

REQUIRED KNOWLEDGE / TECHNICAL SKILLS:

• Experience in formal retail and B2B Partnerships
• Fintech familiarity advantageous
• Main market brand experience advantageous

COMPETENCIES / ATTRIBUTES:

• Creative and strategic thinker with a strong understanding of branding and marketing
• Uses analytical thinking to understand problems and identify appropriate solutions
• Identifies opportunities and takes initiative to act of these
• Collaborative and team-oriented
• Flexible in a dynamic and changing work environment
• Strong communication and interpersonal skills with an ability to engage and influence multiple stakeholders across the business
• Open to trying new things or ways of working
• Provides constructive feedback to team members