Job title : Brand Manager – TFG Jewellery – Western Cape
Job Location : Western Cape,
Deadline : July 20, 2024
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Responsibilities:
- Marketing Strategy – input and delivery on the overall marketing strategy, provide & introduce newness, creativity & innovation into the marketing strategy. Ensure all communication outputs are on-brand.
- Digital marketing Strategy– Have key understanding of digital marketing. Provide input into & rollout digital strategy. Liaise with key strategic partners in order to drive brand reach, profit & innovation. Create, co-ordinate & manage social media content plans & briefs to internal & external stakeholders
- Brand management – Timeous & effective rollout of all campaigns. Maintain the brand image across all channels. Manage relationship with all advertising agencies. Co-ordinate shoot product & briefs to relevant stakeholders. Identify, manage & drive brand exposure across all appropriate media channels
- Communication – facilitate communication with the relevant internal & external parties. Maintain brand image & identity during all marketing interfaces, including copywriting & brand message.
- Measurement – track effectiveness of all campaigns and optimise future campaigns based on learnings
- Creativity & innovation – show creativity & original thinking in order to grow the brand & seek to capitalize on new opportunities to maximize brand reach.
- Customer obsessed – Leverage consumer & performance insights to guide on strategy and brand outputs. Review all communication against Kpi’s & monitor competitor activity.
- Budgets – Manage all aspects of the brand budget cost effectively, re-project & highlight potential issues.
- Leadership & people management – Lead & guide team with clear direction by sharing and translating marketing objectives, co-ordinating and delegating tasks, goals & targets amongst relevant individuals.
Qualifications and Experience:
- A relevant tertiary qualification
- Minimum 5 years’ relevant retail & brand experience is essential
- Have a key understanding and experience in digital marketing
- Experience in social media as a communication channel
Skills:
- Computer literate
- Good with Excel / Word / PowerPoint
- Digitally savvy
- Project Management (activations, new store openings, launches, CSI, etc.)
- Good verbal communication skills
- Good organisational & planning skills
- Commercial awareness
- Able to work independently & show initiative
- Adaptability
- Good team working skills
- Great written communication skills
- Good numerical & analytical skills
- A passion for retail
- The ability to multi-task in a fast-paced environment – work on multiple projects simultaneously.
- The ability to work independently
- The ability to take initiative
- A high level of attention to detail
How to Apply for this Offer
Interested and Qualified candidates should Click here to Apply Now
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