Brand Marketing Manager SSA needed at Ford Motor Company of Southern Africa

Responsibilities

• Product Lines: TBD
• Lead source for Competitive Intelligence, Customer Insights and Market Studies to support current and forward model strategy.
• Develop suitable strategy and brand plans for portfolio including ongoing revenue improvements (SIP/SVP New Product Requests, Vehicle Personalization opportunities, Mix Management).
• Support Product Marketing with development of Market Equations (Price, Volume, Mix) throughout the GPDS milestones prior to Program Approval.
• Lead Brand Marketing inputs to launch process including pricing, wholesale guide, launch mix and brochure approvals from Program Approval to Job#1.
• Lead in proposing pricing strategy for portfolio, assessing impact on volume, product specification, variable marketing, revenues and brand. Key post events: Launch Readiness, SoMP Updates, Job#1 pricing and MY pricing.
• Interface with LVEA requirements to ensure availability of PP / MP1 units when and if required.
• Provide input to Volumes Planning (FPV) development to support cycle plan updates.
• Support Order Guide/PCV development, Brochure/website approval and wholesale deck development.
• Approve technical product information in brochures and websites.
• Deliver on portfolio complexity reduction and revenue/profit increase.
• Coordinate and manage fixed marketing / Co-Op and market view platform.
• Interface with Distributors in Africa on regular intervals to develop / align on all product related discussions, product life cycle planning, product optimization, pricing strategies and volume discussions developments

Qualifications

• Bachelor in Business from a reputable university. MBA is a plus.
• Automotive industry experience
• Business plan development and implementation experience
• Retail automotive experience is a plus