4 days ago
Job title : Campaign Manager: Financial Services
Job Location : Gauteng, Cape Town
Deadline : October 30, 2024
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Duties and Responsibilities (Include but are not limited to):
Plan and execute integrated marketing campaigns
- Document comprehensive campaign briefs outlining objectives, target audience, messaging, channels, and KPIs.
- Collaborate with the team to create compelling campaign assets including ad creatives, email templates, landing pages, and social media content.
- Coordinate with internal teams and external agencies to ensure seamless execution of campaign elements across all channels.
- Monitor campaign progress and make real-time adjustments to optimise performance and maximize results.
- Produce post-campaign reports with detailed analysis of key metrics, insights gained, and recommendations for future improvements.
- Manage the campaign calendar for assigned products.
- Liaise with the relevant Country Manager as required.
- Take responsibility for all communication across various channels and platforms.
- Work with the digital team to identify monthly themes to promote each corridor products as discussed with Product or Country Managers based on strategy.
- Carry out weekly sales review and when necessary, create plans to mitigate losses.
- Weekly review of the website and other platforms to ensure all information is up-to-date and brief changed to Digital Marketing Manager.
Collaborate with cross-functional teams
- Facilitate cross-functional brainstorming sessions to generate innovative campaign ideas and execution plans.
- Work closely with product development teams to align campaign messaging with product features and benefits.
- Collaborate with sales teams to ensure marketing materials and initiatives support their efforts and drive sales objectives.
- Engage with creative teams to develop visually appealing and on-brand campaign assets that resonate with the target audience.
- Communicate regularly with key stakeholders to provide updates on campaign progress, solicit feedback, and address any concerns or challenges.
- Liaising with suppliers for production of artwork or final products.
- Ensure all suppliers are listed and details updated on the supplier database.
Utilise market research and customer insights
- Conduct market research and competitive analysis to identify trends, opportunities, and threats in the fintech industry.
- Analyze customer data and feedback to gain insights into their needs, preferences, and challenges.
- Segment the target audience based on demographic, psychographic, and behavioral factors to tailor campaign messaging and targeting.
- Investigate and understand different customer personas to inform campaign structure and execution.
- Leverage customer journey mapping to design campaigns that effectively engage customers at each stage of the purchasing process.
- Stay abreast of industry regulations and compliance requirements to ensure all marketing activities adhere to legal and ethical standards.
Monitor and analyse campaign performance
- Set up tracking mechanisms to monitor campaign performance across various channels and platforms.
- Analyze key performance indicators (KPIs) such as click-through rates, conversion rates, and return on ad spend, to assess campaign effectiveness.
- Identify trends and patterns in campaign data to uncover insights and opportunities for optimization.
- Conduct experiments to evaluate different campaign elements and tactics and determine the most effective approaches.
- Generate regular performance reports and dashboards to communicate results, insights, and recommendations to key stakeholders.
Manage campaign budgets and resources
- Produce detailed budget plans outlining allocation of funds across different marketing channels and activities for approval.
- Track expenses and monitor budget utilisation to ensure adherence to financial targets and objectives.
- Identify opportunities for cost optimisation and efficiency improvements without compromising campaign quality or impact.
- Negotiate contracts and pricing with external vendors, partners, and agencies to secure competitive rates and maximise ROI.
- Allocate resources effectively, balancing workload and priorities to ensure timely delivery of campaign deliverables within budget constraints.
Key Requirements:
- Bachelors degree or Advanced Diploma in Marketing, Business or related field
- 5 years’ Proven experience in managing campaign.
- Experience in the fintech industry or relevant financial services sector will be an added advantage.
- Understanding of the fintech industry, financial services, and digital banking, including experience in marketing fintech products.
- Project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines.
- Analytical skills and experience with data-driven decision-making
- Collaboration skills and the ability to work effectively with various teams, including product development, sales, and customer support
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
- Creativity and a keen eye for design and messaging
- Proficiency in marketing analytics and metrics, with the ability to interpret data to drive decision-making and optimise campaigns.
Key competencies:
- Teamwork
- Providing Insights
- Networking
- Generating Ideas
- Professional Expertise
How to Apply for this Offer
Interested and Qualified candidates should Click here to Apply Now
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