Main Purpose:

The Marketing Manager is responsible for developing and executing marketing plans that will increase brand awareness, generate leads, and drive sales for Puma Energy . The Marketing Manager will work closely with the Africa Marketing Lead, General Manager, and Retail Manager to develop and implement marketing strategies that align with Puma Energy’s overall business goals.

KEY RESPONSIBILITIES 

Planning

• To provide a detailed plan of marketing campaigns
• Do detailed research on operating environment 
• Conduct market research to identify target audiences and develop marketing messages that resonate with those audiences
• Identifying opportunities for marketing the Puma Energy brand and its products
• Detailed analysis of cost vs benefit
• Create and manage marketing campaigns, including advertising, public relations, and social media

Execution and Tracking

• Work with the country teams to develop and execute marketing campaigns
• Track and analyze marketing results to measure effectiveness of marketing campaigns, both pre and post ROMI assessments will be critical
• Stay up-to-date on marketing trends and best practices in the industry
• Prepare and monitor marketing budget and spend on a quarterly basisCompliance Management 
• Ensure that all marketing brand guidelines are adhered to

Reporting

• Monthly reporting on marketing trends in country
• Reporting on relevant campaign performance metrics
• Prepare pre and post ROMI for all campaigns

Educational requirements

• Bachelors Degree in Marketing, Business Administration or a related field

Experience

• 5+ years of marketing experience, FMCG experience is preferred but not mandatory
• Strong understanding of marketing principles and best practices
• Experience in a multinational company with matrix organizational structure

Requirements

• Strong creating, developing and execution of marketing campaigns
• Strong analytical and problem-solving skills
• Ability to work independently
• Strong financial/accounting background
• Accountability