Job Purpose

To assume accountability for the direction and market position for Digital Commercialisation. Effectively take the key commercial objectives of Digital Commercialisation and translate them into an annual strategic marketing plan. To identify the appropriate media channels to deliver marketing campaigns for Digital Commercialisation in an effective and efficient manner. Oversee the implementation of campaigns, working with the appropriate marketing COEs / agile squads. 

Job Responsibilities

• Analysing competitor behaviour, identifying market trends, and increasing our market share. 
• Analysing marketing strategies to identify new opportunities. 
• Developing commercial strategies for channels and campaigns. 
• Liaising with management, marketing, sales, and production teams to drive efficiencies offline and online efforts to grow market share. 
• Establishing targeted internal and industry partnership networks. 
• Monitoring key marketing metrics and developing commercial models. 
• Integrating user-experience feedback in product updates and innovation. 
• Incorporating emerging solutions and technological advancements in new products. 
• Evaluating data, contact trends and key customer behaviour across all contact channels to provide clear insight and recommendations for further commercial opportunities. 
• Work with Analyst to understand operational process drivers behind campaigns and customer journeys and align these for best possible outcome. 
• Scope, design and baseline proposed recommendations for marketing efforts. 
• Managing and overseeing the baselining of commercial objectives, effectiveness of sales and retention efforts. 
• Develop and implement integrated marketing strategies that enable Digital Commercialisation to compete in the markets and grow market share. 
• Identify and test new ideas to explore new marketing opportunities for growth. 
• Working with the COE to generate actionable insights that will drive the marketing strategy. 
• Develop, manage, and track the budget to achieve marketing and business objectives. 
• Contribute to the overall business unit performance by working as part of the Digital Commercialisation Divco. 
• Ensure the constructs of risk, governance and compliance are addressed. 

People Specification

Essential Qualifications – NQF Level

• Advanced Diplomas/National 1st Degrees 
• Matric/ Grade 12/ National Senior Certificate

Preferred Qualification

• BCom (Management Sciences) or post graduate degree / diploma in Business Management 

Essential Certifications

• Marketing related certificate(s) 

Minimum Experience Level

• 3 – 6  years’ experience in developing marketing strategies and experience collaborating with cross-functional teams. 
• 1 – 2 years’ Management experience as part of the above years

Technical / Professional Knowledge

• Product Life Cycle Management 
• Competitor Insight Management 
• Governance, Risk and Controls 
• Industry Trends 
• Policy and Procedural Knowledge 
• Project & Stakeholder Management 
• Commercial Acumen 
• Creativity & Innovation 
• Client Cantered & Design Thinking 
• Digital Marketing