Job Purpose:

• The Content & Copywriter will be responsible for producing high-quality content for the company’s blog, website, and email marketing campaigns. This role also involves developing social media content, supporting event promotions, and creating lead-generation assets like whitepapers and case studies.

Requirements

Minimum education (essential):

• Bachelor’s Degree in Marketing, Communications, Journalism, or a relevant field

Minimum education (desirable):

• Digital Marketing Certificate, or
• Content Marketing Certificate

Minimum applicable experience (years):

• 3+ years of experience in content creation, copywriting, or related fields

Required nature of experience:

• Experience in writing for various marketing channels, including blogs, websites, social media, and email campaigns
• Proven track record in developing content that drives customer engagement
• Experience in SEO optimization for websites and content
• Familiarity with A/B testing for email campaigns and content performance

Skills and Knowledge (essential):

• Strong writing and editing skills
• Expertise in SEO and keyword research tools (e.g., Google Analytics, SEMrush)
• Familiarity with email marketing platforms (e.g., Mailchimp, HubSpot)
• Ability to write compelling product content and thought leadership pieces
• Experience working with CRM systems and marketing automation tools