Job Summary:
The Content Editorial Specialist will hold a multifaceted role that helps determine and execute strategic initiatives with respect to its inclusive content programming, working with internal and external content partners. The role is rooted in campaign implementation, scheduling, content understanding, and analysis, with familiarity working in a content management system (CMS) as well as exposure to web/data analytics tools for performance tracking and growth.

• Execute local content strategies leveraging understanding of local up-to-date content trends and digital marketing landscape.
• Work with the wider content programming team in the development of new content formats and initiatives to drive content growth and user engagement.
• Partner with creator/community teams to support partners with in-app content ideation to further drive content diversification.
• Plan and execute content campaigns with cross-functional teams to drive content growth, providing digestible and actionable analysis, support content campaign performance tracking, and analysis.
• Ideate content editorial tools, and creative effects to drive user engagement.
• Identify and implement additional operations improvements across the team.

Qualifications

• Bachelor or above degree.
• Relevant working experience in content development or digital marketing.
• Familiarity with local customs and culture, highly sensitive to social news.
• Familiarity with office software, data processing, or data analysis skill is a plus.
• Good communication skills, teamwork spirit, and learning ability; can work under pressure.