Job Description:
This role is based in the TikTok MENA Content Programming team. We’re looking for a Content Insights Specialist who is passionate about content and data insights. The role will promote safety in the region as well as improve our content offering for the local French-speaking markets.

• Drive research initiatives to improve content quality and audience engagement based on global and regional strategies.
• Sharing key performance insights with XFN teams and sharing recommendations to improve our content offering in these markets.
• Assess internal and external risks and ensure the strategic escalation of risks.
• Review short video content and engage XFN teams on opportunities for growth.
• Map out long-term feature/product strategies for regional growth and set medium and short-term goals to achieve them.
• Responsible for in-depth analysis of the local content ecosystem to drive local content growth.
• Evaluate the content strategy of short videos, and contribute to deciding the content direction.

Qualifications

• Experience in digital content analysis and reporting, ideally at a top consumer tech or media company.
• Exceptional knowledge of TikTok and strong interest in entertainment and digital content.
• Data-driven mindset and strong analytical skills; ability to interpret data, identify problems, and develop constructive solutions.
• Highly organized, proactive, and adept at balancing multiple fast-turnaround projects simultaneously.
• Hyper-collaborative, accustomed to working with and understanding the needs of various partners.
• Ability to manage short and long-term projects and set goals for phases of the project.