Design, implement and maintain all print, online and broadcast marketing, and communication channels (Corporate Brand and Identity Management)

• Remain innovative & competitive by actively challenging content and positioning in the market.
• Responsible for the approval of marketing and communication material produced by journalists, writers, designers and digital content specialists.
• Manage external suppliers responsible for broadcast channels.
• Attend relevant media conferences and write company press releases.
• Execution of marketing and communication material in terms of standards, principles, practices and deadlines.
• Liaise and network with relevant role-players to maintain information flow.
• Manage corporate brand reputation by actively tracking and monitoring content
• Liaise and network with operational and support units in the Group and liaise with the media and media channels.

 Align content strategy with the marketing strategy

• Develop content strategy aligned with short-term and long-term strategies and plans.
• Develop a web content strategy that encompasses the goals of a company and aligns with the company’s image.
• Familiarize yourself with each business’s brand ideals and website to create content that supports their objectives and desired identity.
• Ensure compliance with law (e.g. copyright and data protection).

 Manage and coordinate the marketing content team

• Collaborate with marketing and design teams to plan and develop site content, style and layout.
• Edit, proofread and improve writers’ posts.
• Liaise with content writers to ensure brand consistency.
• Manage and monitor content distribution to online channels and social media platforms to increase web traffic.
• Develop an editorial calendar and ensure content team is on board.
• Oversee a content production team’s creation and management of targeted content for the company’s website.
• Cooperate with the marketing team to create web content and monitor its effectiveness over time.
• Manage and supervise the daily activities of a content team composed of writers, graphic designers, videographers, and other industry professionals.

 Optimise marketing content activities

• Ensure the creation and publishing of engaging content.
• Optimise content according to the Marketing strategies and SEP.
• Use content management systems to analyse website traffic and users engagement metrics.
• Recommend amendments to strategies and SEP.
• Stay up to date with developments and generate new innovate concepts to draw audience’s attention.
• Use target keywords to write search-engine copy that is optimised for search engines (SEO) while remaining entertaining and informative.
• Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company.

Requirements

Qualifications: Relevant Bachelor’s degree.

Requirements: At least 3 years’ relevant experience.