JOB SUMMARY

• You’re curious about things like the client experience, and the world of online betting and regulation. You’re also a confident, creative thinker with a knack for innovating. We know that you know every problem has a solution. Here, you can try new ideas, and lead the way in creating inspiring experiences for our clients and everyone around you.

KEY RESPONSIBILITIES

•  Support the Head of Design in growing The Studio into an effective creative hub
•  Lead, motivate and inspire a team your direct team of copywriters.
•  Defining requirements for and leading the copy development of concepts with executions that are on-brief, on-brand, innovative and adheres to global best practices
•  Reviewing and approving copy assets of varying descriptions and complexities (e.g. social collateral, campaign assets, internal comms templates, ATL collateral, scripts, radio and TVC etc.)
•  Lead, develop and mentor your copy team members, creating a culture of creativity, growth, innovation and collaboration
•  Leading copy reviews to elevate our voice and tone making sure we communicate with a clear, branded, point of view
•  Ideate and brainstorm with the copy team on broader brand experiences to provide another valuable perspective
•  Sharing your work and providing feedback to teammates
•  Working with in-country teams to ensure the intention behind copy is accurately captured with local flavour.
•  Comfortable working in an agile work environment adapting timelines as needed
•  Plan, write, edit and improve copy and concepts across multiple platforms
•  Regular feedback to the Head of Design on your teams performance, delivery and growth plan
•  Work closely with the Creative and CI lead to ensure we are consistently on Brand.
•  Partner effectively with agency and internal teams to ensure copy solutions accurately communicate qualities consistent with the Betway brand image.
•  Assume responsibility for final quality and accuracy of the end product of all copy team members
•  Develop, maintain and clearly articulate the copy brand guidelines for all platforms [mobile, desktop, video, emails, ATL, BTL etc.)
•  Use performance metrics to investigate copy elements’ success and use findings to improve copy solutions & guidelines.

This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.

SKILLS AND EXPERIENCE REQUIRED

•  You will be a natural communicator, leader and mentor, who delights in bringing conceptual thinking and solutions to all they do and can inspire your team to be brave and creative while maintaining administrative delivery.
•  A digital first and seasoned leader with a track record of creative excellence, conceptual ability, strategic thinking, and creative team management
•  A working knowledge of the Adobe creative suite as well as executing and evaluating creative in Microsoft applications, such as PowerPoint, word and excel.
•  A strong communicator who is capable of providing constructive feedback in order to keep the team delivery-focused, organized and goal-orientated.
•  A self-starter who takes initiative and actively works towards growing the creative capabilities and profile of the team.
•  At least 8 years relevant experience, with 2 years of experience as a team lead.